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JAM | Jun 19, 2024

JetBlue confirms US demand for Jamaica remains high

/ Our Today

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Minister of Tourism Edmund Bartlett (L) with Dave Jehn, vice president of network planning and airline partnerships at JetBlue Airlines, following the meeting with senior executives at the JetBlue office in New York on Monday, June 17, 2024.(Photo: Contributed)

Popular low-cost carrier out of the United States, JetBlue Airlines, has confirmed that the demand for Jamaica remains high.

In a meeting on Monday (June 17), led by Minister of Tourism Edmund Bartlett and his senior ministry technocrats, the airlines’ executives confirmed that Jamaica was in high demand in some of their key states in the US.

“As part of our efforts to reengage our major airline partners and strengthen our relationships, we met with senior executives from JetBlue to look at strategic ways of improving our arrivals figures out of the US. It is good to know that Jamaica remains high on the list of destinations that JetBlue customers want to visit,” said Bartlett.

Minister of Tourism Edmund Bartlett (L) listens to Dave Jehn, vice president of network planning and airline partnerships, during a meeting with his senior executives at the JetBlue office in New York on Monday, June 17, 2024. Joining in the meeting are (L-R) Philip Rose, deputy director of tourism of the Americas, and Francine Carter-Henry, manager of tour operators and airlines, both from the Jamaica Tourist Board (JTB). (Photo: Contributed)

Headquartered in Queens, New York, JetBlue operates over 1,000 flights daily and serves 100 domestic and international network destinations in the Americas and Europe.

“Jamaica remains one of the most connected destinations in the Caribbean and this has been a strategic and deliberate effort to ensure growth in our arrivals and earnings. Airlift is therefore critical to supporting our growth strategy and we are working to secure more seats for the destination,” added the minister.

The meeting, held yesterday at the JetBlue office in New York, forms part of Bartlett’s mega multi-city marketing blitz in the US which will take him across New York, Chicago and Dallas.

“JetBlue has been a trusted partner, and we look forward to this continued partnership that will enable us to increase arrivals,” said Director of Tourism, Donovan White.

Minister of Tourism Edmund Bartlett (R) and Director of Tourism, Donovan White, at the JetBlue office in New York during a meeting with senior executives of the airline on Monday, June 17, 2024. The discussions included strategies to strengthen the partnerships with the destination and the airline. (Photo: Contributed)

Some of the key markets in JetBlue’s routes cited for high demand for Jamaica include Boston, Fort Lauderdale and New York.

The minister and his senior tourism executives are set to meet with United and Southwest Airlines later this week.

Tags
Destination Jamaica marketing blitz Director of Tourism Donovan White Jamaica Jamaica Tourist Board JetBlue Airways Corp Minister Edmund Bartlett New York City United States

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