As Jamaica’s tourism sector approaches a significant juncture in complying with the Jamaica Data Protection Act 2020 (DPA), industry leaders gathered to host a seminar geared towards the protection of tourist data.

The Jamaica Hotel and Tourist Association (JHTA) noted that as the new data protection law is now in effect, the protection of guests’ data is being viewed not just as a legal imperative but as a cornerstone of trust and sustainability in a sector where privacy is paramount.

In recognition of this, the JHTA hosted the ‘Are You DPA Ready?’ seminar with tourism leaders to discuss insights on the path forward. The seminar, held in partnership with the DPAReady.com Project, featured presenters such as Information Commissioner Celia Barclay and the communications manager at the Office of the Information Commissioner, Shantole Thompson.

Barclay noted that globally, there is a heightened focus on data protection.

“Tourists are coming from other countries and jurisdictions, and they are privacy-conscious and privacy-aware, and they are looking to see the same practices here,” she stated, adding that “compliance is something that is going to boost your business showing that the industry as a whole is progressive”.

Camille Needham, executive director of the JHTA, told participants that the DPA is not just a piece of legislation.

“It’s the bedrock of trust in our digital age. For our tourism industry, where personal service is everything, this trust translates into a competitive advantage on the global stage,” she stressed.

This sentiment was echoed by Robin Russell, president of the JHTA, who highlighted the symbiotic relationship between compliance and guest experience.

“In a world where data breaches are headline news, our guests’ peace of mind is as important as their physical safety. Our decision to host this important seminar is a stride towards not just meeting legal obligations but elevating the standards of guest care,” he noted.

Aldain Reid, JHTA chairman of security and emergency management and team lead at the DPAReady.com Project, also addressed the practicalities of compliance.

“We’re not just talking about complying with a set of rules, we’re fostering a culture where every piece of customer data is treated with the utmost respect and care. This seminar provided actionable steps towards that goal,” he commented.

“The DPA’s implementation is not just about avoiding penalties; it’s a strategic move to align with global best practices, enhancing Jamaica’s standing in the international tourism arena. The message is clear. In the world of travel and hospitality, respecting guest privacy is as vital as offering a warm Jamaican welcome,” Reid added.

The JDPA mandates stringent handling of personal data, emphasising consent, transparency, and accountability. It represents a significant shift for Jamaica’s tourism sector, which thrives on personalisation and data-driven services.

The JDPA took effect in December 2021, giving data controllers a transition period of two years to get up to date, ending on November 30. The Government has given a six-month grace period for the registration of data controllers as mandated by the Data Protection Act.