The Jamaica Money Market Brokers (JMMB) Group recently announced that the launch of its much anticipated Moneyline app has been postponed, as the company seeks to incorporate additional features and functionalities, which will better improve the client experience.

Gifford Rankine, general manager, digital services at the JMMB Group explained: “Following further stakeholder engagement and testing, the company has decided to move in a new direction with the JMMB Moneyline app, and is now in the early stages of the process to re-factor the app, to better cater to the needs of our clients and provide a more superior user experience, so that our clients will be able to do the transactions they need to do easily.”

Rankine, while not giving a new date for the release of the app, outlined that, “we remain committed to delivering on our promise to our clients, while being responsive to the feedback we have received so far from our clients and other stakeholders.”

“Our aim is to ensure we improve the user experience as we enhance Moneyline with an app, thereby serving the changing needs and preferences of our clients and industry, with cutting edge technology,” he continued.

Rankine stated that the JMMB Group is, therefore, also broadening its stakeholder engagement and testing activities so as to identify gaps, improve functionality and cater to the stated and unstated needs of clients, as part of their omni-channel experience offered by as part of the JMMB Group’s strategic imperatives.

JMMB GROUP CONTINUES TO BUILD-OUT DIGITAL STRATEGY

The JMMB Group has also indicated that it will also continue with the build-out of its digital solutions during the course of 2023. As evidence of this, the company recently rolled out its point-of-sale and scan-to-pay payment options for micro, small and medium-sized enterprises (MSMEs) in Jamaica. This, the company states, will allow MSMEs to offer their clients a more seamless and convenient payment solution, with the additional benefit of no or low start-up costs by using an easily integrated technology to facilitate payments.

In keeping with the Group’s “one client, one experience” approach, the JMMB Group has indicated that its clients in the Dominican Republic will now have access to online banking services, via the current JMMB Moneyline platform. This forms a part of the Group standardisation process to streamline processes, platforms and policies in a bid to also improve operational efficiency.

ONLINE CHAT WITH ‘JOHNANNA’

The JMMB Group shared that by March 2023, its online chat service and ‘digital personality’, Johanna, an ode to the late co-founder, Joan Duncan, will be available to  clients via the company’s website and WhatsApp. 

The company states that its online chat service will initially support clients by responding to their questions related to investments, banking, insurance and money transfer, in addition to assisting potential clients with the account-opening process, while maintaining the JMMB Group client experience.  

Rankine highlighted that the digital thrust will see the roll-out of other projects to enhance and complement current digital solutions, thereby increasing the service offerings that clients can access 24 hours a day and outside of its branch locations. 

As such, the company updated that the introduction of its online onboarding is on track, as this will facilitate even greater access to JMMB Group’s suite of offerings: investments, banking, pension funds management and administration, insurance brokerage and money transfer services, subject to the requisite regulatory approval.

Rankine added that as the company launches additional new digital solutions, it will seek to better cater to underserved segments in the population. He indicated that there will be an introduction of a remittance prepaid card for individuals later in 2022. 

The JMMB has promised that the remittance prepaid card will form a starting point for some members of the underserved segment of the population to access additional financial services to achieve their goals. Rankine reassured that, as part of the process of introducing digital offerings, the Group will support clients in adapting to the new technology, where necessary, so that the process is seamless and easy.

In addition to enhancing the client experience, the digital transformation lays the foundation for improving the company’s operational efficiency, noted the general manager.

These digital solutions build on the foundation that JMMB Group has laid across the Group, having introduced its Visa-enabled debit card in Trinidad and Tobago, real-time trading, JMMB Moneyline online sign-up, and intelligent automated teller machines (ATMs), in Trinidad and Tobago and Jamaica.