Consultants will work with Danish PR and marketing agency

The Jamaica Tourist Board (JTB) has named Four Communications as its public relations (PR) consultancy in the United Kingdom (UK), where there will be an extra push to attract tourists to the island.

In addition to the UK market, the JTB is also pushing for tourists from the Nordics region, consisting of Denmark, Norway, Sweden, Finland, and Iceland, as well as the Faroe Islands, Greenland and Åland. To this end, Four Communications will collaborate with Danish PR and marketing agency, United Spirit Nordic to promote JTB activities in the UK and Nordics region.

Four Communications is one of the UK’s leading independent travel PR and marketing specialists, delivering integrated thinking and solution to client’s needs, whether that be PR, representation, campaign planning, media buying, social media, research and digital developments.

The company is recognized as a global leader in travel and tourism is a leading independent and award-winning integrated agency. Launched in 2001, the agency has grown to more than 300 people across a global network of offices spanning London, Cardiff, Aberystwyth, Farnborough, Edinburgh, Abu Dhabi and Dubai.

Promotional activities in the UK

As part of its promotional initatives in the UK, JTB London recently launched a new interactive weekly webinar, “Jamaica Virtual Vibes” for travel trade to share destination updates, trivia and information on travel protocol in an engaging way for agents and partners. Jamaica Virtual Vibes takes place every Wednesday at 13:30 for 45-60 minutes, as a casual but informative way to hear about updates from the Caribbean’s top holiday destination, where couples, families and friends will find beautiful beaches as well as vibrant cities and towns.

In addition to useful travel information from JTB’s trade sales team, there will be quizzes and prizes offered for attendees. The weekly ‘magazine style’ online sessions will include ‘the Spirited Report,’ taking agents on a virtual trip to a range of bars in Jamaica, while sharing delicious recipes from local bartenders.

The sales team will also guide attendees around Jamaica to see the impressive ‘One Stop’ locations, visiting a range of top attractions and accommodations. The ‘Kulture Klub’ session will highlight in depth the USPs of the iconic Jamaican lifestyle and culture.

Throughout the pandemic, the trade sales team for JTB London has devised various fun and informative initiatives to ensure agents receive destination updates in an engaging format, with videos and webinars on the Jamaica Rewards portal, as well as virtual FAM trips shared on the organization’s social channels