With the expansion of its franchise now spanning several states in the United States, Juici Beef Ltd has announced the 2026 opening of its newest store in Times Square, New York.

Times Square is one of the city’s busiest and most iconic destinations, welcoming millions of visitors annually. The prime location, therefore, offers Juici Patties an unparalleled opportunity to connect with locals, commuters, and tourists who wish to enjoy the taste of authentic Jamaican patties.

The Juici Patties store will operate from 611 Eighth Avenue, Times Square, spanning approximately 1,900 square feet, in what was formerly a restaurant for the popular US chain Arby’s.

Managing Director of Juici Patties USA, Stuart Levy, highlighted the excitement to take the brand to the centre of the Big Apple.

“When you think of New York, a few iconic landmarks immediately come to mind—and Times Square is always near the top. Having a Juici Patties location right in the heart of the city, just steps from the Port Authority Bus Terminal, gives us an incredible opportunity to serve our diverse customer base as they move to and from the city each day. It also allows tens of thousands of international tourists to experience a true taste of Jamaica while they’re taking in the sights,” he said

This new location builds on Juici’s growing presence in New York, where the brand already operates five stores—two in the Bronx, two in Brooklyn and one in Queens. Additional openings are also expected across these sections of the region as part of Juici’s rapid US expansion strategy.

Founded in Jamaica in 1980, Juici Beef Ltd has grown into Jamaica’s largest restaurant chain, with more than 60 locations across Jamaica and patties distributed regionally and internationally.

According to Juici Beef Ltd, “The company is dedicated to welcoming more customers with the highest standards of quality, offering a true taste of home for the diaspora and an exceptional culinary experience for those discovering Jamaican flavours for the first time.”

Juici also has locations in Florida.