KFC proudly continues its sponsorship of the annual Sterling Gospel Music Awards, celebrating yet another year of honouring the best in the genre.

As the longest-serving sponsor since 2018, KFC remains deeply committed to this prestigious event, showcasing its dedication to gospel music’s uplifting and transformative power. This year, KFC’s investment is valued at $750,000, including its continued sponsorship of the KFC Big Deal Awards of Excellence.

The Sterling Gospel Music Awards is a vital event in Jamaica’s entertainment scene, celebrating the artistes who elevate gospel music. KFC’s partnership is essential for its growth and for spreading uplifting messages across the island. The KFC Big Deal Award of Excellence honours pioneers whose contributions inspire generations through their faith and music. KFC says it proudly celebrates these exceptional individuals and the transformative power of gospel music.

“At KFC, we strongly believe in gospel music’s motivational and transformative power. We are honoured to celebrate and recognise the best of the best in the industry for another year,” said Marketing Manager at KFC Jamaica, Andrei Roper. “It is a privilege to support this event and the exceptional talents who continue to impact lives through music. We believe that every participant is a big deal, and we are committed to supporting these incredible talents who inspire and uplift others through gospel music.”

Each year, KFC sponsors a set of awards specifically for individuals who have made significant contributions to the gospel music industry. Previous, awards have highlighted background vocalists, engineers, and sound providers. This year, KFC will honour a set of veteran artistes and groups, celebrating their decades-long impact on the genre and the lives they have touched through their musical ministry.

KFC’s sponsorship has been instrumental in establishing the Sterling Gospel Music Awards as a beacon for recognising excellence in gospel music. Over the years, this partnership has grown stronger, reflecting KFC’s deep alignment with initiatives that enrich the community and celebrate Jamaica’s cultural fabric.

Expressing her gratitude for KFC’s continued support, Executive Director of the Sterling Gospel Music Awards, Basilia Barnaby-Cuff, said: “KFC’s partnership with the Sterling Gospel Awards is unique because of its strong alignment with the values of community, culture, and positivity—principles that resonate deeply with gospel music. By supporting the Sterling Gospel Awards, KFC amplifies our mission to honour gospel musicians who bring messages of hope and spirituality while reinforcing their commitment to community-driven initiatives.”

Barnaby-Cuff added: “For a brand like KFC to support Sterling, and help us cement ourselves as the premier gospel awards in the Caribbean, has made us feel like a big deal. Having KFC in our corner over the years has given us the confidence to move forward and overcome any challenges.”

KFC’s support has been integral to the growth of the Sterling Gospel Music Awards, helping the event fulfil its mission of uplifting and motivating through music.