Restaurants of Jamaica (ROJ) is demonstrating its commitment to the sporting community and promoting Brand Jamaica through KFC’s J2.5 million sponsorship pledge for the Racers Grand Prix Track and Field event.
After a three-year hiatus, the Racers Grand Prix is set to return on Saturday (June 3), at the National Stadium. As the Caribbean’s premier Track and Field extravaganza, the event will feature a multitude of exceptional local, regional, and international athletes.
Since its inception in 2016, KFC has been a consistent supporter of the Racers Grand Prix and continues to strengthen its commitment this year, not only through cash sponsorship but also by providing meals for athletes and officials during various events leading up to and throughout the Grand Prix.
KFC will extend its support to the Racers Track Club’s summer camp programme later this year, which takes place after the main event. The summer camp has proven instrumental in unearthing new talent and nurturing future stars who will shine on the international stage. Additionally, KFC will offer lucky fans the opportunity to attend the Grand Prix by hosting ticket giveaways through its social media channels.
Restaurants of Jamaica Brand Manager, Andrei Roper, expressed delight in collaborating with such a prestigious event.
“We are so very pleased and excited to be back on board with a premier event such as the Racers Grand Prix, which showcases the best that track and field, and Jamaica have to offer,” Roper stated.
He further emphasized the positive impact of the event on Brand Jamaica’s sports tourism product and the opportunity for world-class athletes to perform in front of millions of adoring fans, both at the National Stadium and through global broadcasts.
This year’s Racers Grand Prix expects the participation of approximately 150 world-class athletes, competing across 12 thrilling events.
Among the notable athletes gracing the track are World and Olympic Champion Shericka Jackson, World Champion and Record Holder Tobi Amusan, Olympic Bronze Medalist Megan Tapper, World Junior Champion Fredericka Hill, World Silver Medalist Shanieka Ricketts, and many others. The lineup also includes World Record Holder Wayde Van Niekerk, World Champion Noah Lyles, Olympic Champion Hansle Parchment, Former World Champion Tajay Gayle, and World Silver Medalist Kenneth Bednarek.
Roper added: “Our goal is to further elevate the event’s profile for our track and field fans and, ultimately, our Jamaicans. We strive for our audience to enjoy a world-class event in a safe and fun environment and to provide a real spectacle for the TV and online audiences.”