Quick service food giant Restaurants of Jamaica (ROJ) has remained steadfast in its support of national sports development and athlete celebration through its most recent donation to the Reggae Girlz’s upcoming Women’s World Cup preparations this Summer. Along with a $6 million cash sponsorship, the company will also donate up to $1 million in KFC products. The Jamaica Football Federation (JFF) announced this partnership at the JFF headquarters.
“We are extremely proud of the Reggae Girlz for qualifying for a second consecutive World Cup staging. Our team regards them as true ambassadors of brand Jamaica, so we wanted to make great efforts to support and celebrate their consistency. We commend the Girlz for their hard work, determination, discipline, and skill level, and we know they will fly the Jamaican flag high on the big stage come this summer”, expressed ROJ Brand Manager Andrei Roper.
With intense preparations underway, the players’ World Cup trip has been further boosted by such a significant contribution from KFC.
“We are extremely excited to be partnering with KFC this year for their support will help to overcome a significant challenge of affording airfare for our Reggae Girlz. Without this sponsorship, it would have been difficult for the girls to make their trip this year to compete in a series of activities. The company has always sponsored numerous sporting activities within the country, including basketball, football, track and field, among others, and they are definitely a progressive brand, so we are most appreciative that they have now chosen to support us”, shared Jamaica Football Federation General Secretary Dennis Chung.
Currently undergoing their final training camp in Jamaica, the players are set to leave the island on Wednesday (June 21) before heading to Amsterdam after a 10-day break. After which, they will journey to Australia to compete with Morocco in a pre-World Cup match before going into action on Sunday (July 23) for their first World Cup group stage match against France.
“We certainly have a stronger team this year. Having been to the games back in 2019, we now have more experience and are in a better position to compete at a higher level. With a brilliant team that is further complemented by a lot more professional players, I expect that the girls are going to put on an even better performance this year” added Chung.
Just last year, KFC announced their brand partnership with Jamaica’s all-time top goalscorer Khadija ‘Bunny’ Shaw.
“This support for the Reggae Girlz feels like a natural extension of the KFC brand partnership with Khadija Shaw which began last year prior to the men’s World Cup. Our support for football has expanded as we head into the Women’s World Cup tournament. Just as Khadija has done great things, so too have the Reggae Girlz, and ultimately, they have taken Jamaica’s women’s football to unprecedented heights”, affirmed Roper.