Nearly 280 wards from children’s homes island-wide were hosted at Hope Zoo for a lively, fun-filled back-to-school treat and fun day last Wednesday (August 27), thanks to a partnership between Restaurants of
Jamaica, and the Child Protection and Family Services Agency (CPFSA).

The event formed part of KFC Jamaica’s 50th birthday celebrations, which included a J$7 million donation made earlier this summer to 14 homes.

The children toured the zoo, discovered animal exhibits, and enjoyed activities such as rock climbing, bounce-a-bouts, virtual reality gaming, and interactive video games. Each child also received back-to-school supplies from KFC to help them prepare for the new academic year.

KFC Jamaica marketing manager, Andrei Roper, said the event was about creating joy and motivation for the new school year.

“We wanted to give the children an experience that was fun, memorable, and meaningful as they prepare for the new school year. Education is vital, but so too is joy, and this event was designed to provide both,” he said.

CPFSA welcomed the initiative, noting that efforts such as this positively impact the children’s sense of belonging.

“We were truly delighted when KFC requested to host this back-to-school treat for children in state care. It was a meaningful day that showed our children they are seen, valued, and supported by the wider community. For our team, it is always heartening to know that corporate partners like KFC provide financial support while also creating experiences that allow our children to feel celebrated and
cared for,” said PR and communications manager, Kristen Laing.

Children from 16 children’s homes across the island and participants in CPFSA’s Living in Family Environments (LIFE) programmes, including foster care and family reintegration, were among the beneficiaries.

Laing also expressed appreciation for the supplies each child received including bags, books, pencils, and other stationery.

“The CPFSA makes every effort to ensure that our children are equipped for school, as their education remains a top priority. Initiatives like this give us the chance to stretch our resources into other critical areas of care.”

Each year, KFC has remained consistent in supporting outreach efforts that uplift communities across Jamaica. The treat was also supported by Pizza Hut, Pepsi Cola Jamaica and National Baking Company.

Through initiatives like this, the brand continues to play a role in making a positive difference in the lives of children and families, ensuring they feel supported, valued, and prepared for the future.

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