Life
JAM | Sep 3, 2024

KIG launches first-of-its-kind ‘Buy One to Win One’ promotion

/ Our Today

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The 2024 Subaru Crosstrek.

Kingston Industrial Garage (KIG) announces the launch of a first-of-its-kind promotion for the Jamaican auto industry — the ‘Buy One to Win One’ campaign.

This unique promotion offers customers the chance to win a brand-new 2024 Subaru Crosstrek. The promotion will run until 50 Subaru vehicles are sold, and then one lucky winner will be drawn.

How It Works:

  • Customers who purchase any Subaru model — Forester, Crosstrek, or Outback — during the promotion period will automatically be entered into the competition.
  • Once the 50th vehicle is sold, a grand draw will be held, and the winning customer will drive away in a brand-new 2024 Subaru Crosstrek, valued at over JMD 7 million.

Judith Denton, Marketing and Sales Manager at KIG, commented, “This is an exciting moment for us and for the Jamaican auto market. With the ‘Buy One to Win One’ promotion, we’re offering our customers an incredible chance to not only drive home in a Subaru but also win a second one. It’s a fantastic opportunity, with much better odds than any lottery — 1 in 50!”

The “Buy One to Win One” promotion will officially launch during Subaru Weekend, a two-day event celebrating the Subaru brand, taking place on Friday, September 6th, from 10:00 am to 4:00 pm, and Saturday, September 7th, from 10:00 am to 6:30 pm at the KIG showroom on 381 Spanish Town Road, Kingston. Attendees can enjoy exclusive discounts on parts and services, test drives of the latest Subaru models, prizes, and much more.

This promotion is a testament to KIG’s commitment to bringing innovative and exciting offers to its customers, enhancing the Subaru ownership experience. With support from financial partners like CIBC and Scotiabank, financing options will be readily available, making it even easier for customers to take advantage of this limited-time offer.

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