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JAM | Nov 18, 2023

Kingston Creative’s ‘One Downtown’ campaign to unite communities through arts and culture

/ Our Today

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Kingston Creative’s ‘Creative Hub’ in the downtown district of the Jamaican capital. (Photo: Kingston Creative)

Interest in the regeneration of downtown Kingston has never been higher, with calls coming from the Jamaican Government, foundations, private sector and community residents.

All parties appear to be in support of a revitalised downtown Kingston, envisioned as a safe place to live, work and play.  An unexpected boost to the advocacy effort comes from  Kingston Creative’s new ‘One Downtown’ campaign, which is a call for the Jamaican Diaspora, corporates, government and individuals to work together to unite downtown communities through arts and culture.

With the support of 20 downtown communities and over 50 local and international public and private sector partners, Kingston Creative, a registered non-profit organisation, has already been able to make some inroads toward the vision of a Downtown Kingston Art District.

Located along Water Lane in downtown Kingston, pictured its the ‘We are Jamaicans’ mural by Deon Simone. (Photo: Contributed)

This year, the ninth Creative Tourism Award from the Creative Tourism Network, named Kingston the World’s Best Creative Destination for 2023.

Furthermore, the final phase of the TEF-funded  Paint the City Mural Project  project is now underway and over 90 murals have already been created in partnership with the KSAMC.  A plethora of entrepreneurship programmes have been delivered to entrepreneurs and Kulcha Connect, a new ecommerce platform, is now live,  amplifying creative businesses and facilitating cross border sales for local creatives.

“Sherwin Williams Jamaica continues to support Kingston Creative for a third year, because we understand that art has the power to transform spaces, foster social cohesion, promote inclusivity and create a sense of identity within a community,” says Kenneth Richardson, district manager at Sherwin Williams. 

Research from GCDN.net shows that development of cultural districts brings not only economic benefits, but a sense of identity, cohesion and improved safety.

The downtown business district of Kingston shimmering at dusk from the vantage point of Port Royal, across the harbour, in December 2016. (Photo: Flickr.com)

Commenting on the importance of revitalising downtown Kingston and growing the orange economy, Janet Crick, deputy director at Kingston Creative shared, “We are so appreciative of the support and commitment of our partners like the Ministry of Culture and the Tourism Enhancement Fund, who have not only believed in the revitalisation of downtown Kingston but have actually invested in that vision over the past six years. We look forward to developing new partnerships that support the cultural and creative industries and serve as a catalyst for artists and creatives to flourish and positively impact their communities.”

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