By Durrant Pate/Contributor

Local production, media and advertising agency Limners and Bards Limited, which trades as The LAB, is positioning to capitalise on the booming global film industry and the increasing demand for fresh international content.

To this extent, The LAB continues to grow and diversify whilst solidifying strategic initiatives to take advantage of this current boom in the global film industry. The film market is now experiencing a significant surge, with demand for international content at an all-time high. 

As part of this push, The LAB has just completed filming its first feature film, “Love Offside,” a sports romantic comedy showcasing the vibrant culture and dynamic talent of Jamaica. The film, features an impressive cast and has now entered the editing phase is slated for a February 2025 release, perfectly timed to meet the growing appetite for diverse and engaging content.

“Love Offside” poised to attract global viewers 

Industry reports indicate that streaming services and traditional distributors alike are increasingly seeking diverse narratives that resonate with a global audience. This trend presents a significant opportunity for The LAB, as “Love Offside” is poised to attract viewers with its unique storyline and cultural richness. 

Chairman Steven Gooden and CEO, Kimala Bennett say over the next 12 months, the company will be producing three films and three web series. In parallel, The LAB is gearing up for regional expansion with plans to engage with various businesses and explore strategic partnerships across the Caribbean.

The goal is to solidify the junior market listed company’s presence in these markets, leveraging the region’s growing influence in the global media landscape. The management has reiterated its  commitment in delivering value to shareholders by expanding the content portfolio, exploring new markets, and forging strategic alliances that will drive growth and profitability. 

“The steps we are currently taking are designed to position the LAB at the forefront of a rapidly evolving industry, ensuring we capitalize on the opportunities presented by the global demand for fresh, compelling content, “Gooden and Bennett explains in their forward to the just released nine-month financials. 

LAB’s  Chief Operations Officer and Head of Production, Tashara Lee Johnson, recently represented the company at the MIP Africa Content Market in South Africa, as a part of the Jamaican delegation organized by JAMPRO to this premier event in the global film industry. 

Gooden and Bennett explains that this market is a critical platform for forging connections, understanding market trends, and securing partnerships that will enhance our film’s reach and profitability.