JAM | Feb 3, 2023

Lifespan to tap into international market

/ Our Today

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Nayana Williams, founder and CEO of Lifespan Spring Water, speaking as a panellist at Guardian Life Limited’s “Blast Off 2023” event in January 2023. (Photo: Instagram @iamnayanawilliams)

In celebration of its 18th anniversary, the award-winning spring water company, Lifespan, is looking to expand overseas and tap into opportunities interrupted by the pandemic.

This was revealed during the company’s anniversary celebrations at its head office and factory in Buff Bay Portland recently by chief executive and founder Nayana Williams.

Williams, and her husband Devon, created the brand in 2005 but have been faced with persistent challenges, which the couple are still working through to eventually become a household name.

“We were challenged to meet production during COVID and to supply the market effectively. Our objective is to get back to where we were locally and also to tap into export. The distributors would have had some major issues and we fell back on our export but we are putting a lot more focus on that this year,” Williams disclosed.

She also said the company is still not back to pre-pandemic capacity but seeks to acquire the additional resources required to do so.

During the pandemic, production dropped due to a lack of manpower. The brand is now focusing on producing at a 100 per cent rate by employing more locals which would make it the largest single employer in Portland.

“We are strengthening our merchandising and trying to take back shelf space. 2023 we will reclaim our market position. Additionally, we have exciting ideas in the works, that will change the local water market,” Williams said confidently.

(Photo: Pinterest @lifespanspringwater)

The spring water descends from the Blue Mountains and reaches out to the northern coastal parish of Portland, where the water is naturally alkaline with a 7.8 pH and is known for its premium quality.

The bottled water is taken from several springs located on its 40-acre property and is naturally purified by the mountain.

The company have been distributing island-wide through T Geddes Grant and Massy, and to several Caribbean islands eyeing the regional market with the intention of going global.


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