Former Miss World and Jamaican parliamentarian, Lisa Hanna is stepping into a new chapter in her life, launching a luxury skincare line aimed at redefining how people approach ageing.

Hanna, who retired from politics over a year ago after 18 years of service, has introduced a seven-product skincare collection built around what she describes as an “ageing intelligently” philosophy. The line is currently available directly to consumers and at The Spa by Equinox Hotels in New York.

Rather than promoting anti-ageing as a battle, Hanna says the brand embraces the idea that ageing reflects growth and experience. According to the 1993 World Beauty Queen, ”people are often told to fight ageing or reverse it, but I believe you’re not less with time — you’re more.”

Details about beauty line

She explained that the products were designed to work with the skin’s natural processes. The collection features the brand’s proprietary quantum ReCP technology, which blends lipids, vitamin C, and matrikin peptides. According to the company, the formulation is designed to support skin regeneration and improve hydration and texture.

Products in the range include:

• Hydra Dew Elixir
• Advanced Balance Cleanser
• Fade Balm for dark spots
• The Serum, designed to refine texture and boost hydration
• The Moisture Crème
• A shimmering face and body oil

Prices range from approximately US$50 for entry-level items to US$130 for the premium serum. Despite entering a crowded global beauty market, Hanna expressed confidence that her brand can compete internationally. 

Hanna projects the beauty line dubbed Lisa Hanna Beauty could generate more than US$1 million in sales within its first year.

Early Beginnings

Hanna’s move into beauty follows a diverse career path. Raised in rural Jamaica, she won the Miss World title in 1993 at age 18, later becoming a goodwill ambassador for the United Nations Development Programme. 

She later transitioned into politics, serving nearly two decades in Parliament.

She also currently operates the Lisa Hanna Foundation, which focuses on education, mental health, and housing support initiatives in Jamaica. Hanna said five per cent of profits from the beauty line will go toward supporting the foundation’s work.

Describing the brand as mission-driven, Hanna noted that her experiences in public life influenced her approach to building the company, including engaging closely with customer feedback.

Looking ahead, she revealed plans to expand the line with additional products, including a face and body exfoliant and a vitamin-rich lip treatment, expected to launch within the next year.