JAM | May 16, 2023

Luck strikes twice for Digicel customers in ‘Fortune 40’ roadshow challenge

/ Our Today

Reading Time: 2 minutes
A jubilant J. Lammie celebrates with her $40K cheque after her second win in Digicel’s Fortune 40 roadshow challenge in Spanish Town. (Photo: Contributed)

“It’s all about strategy,” declared lucky Digicel customers K. Watson and J. Lammie who both needed more than luck to win twice in one day when they grabbed for cash at the Digicel Fortune 40 roadshow in Spanish Town, St Catherine.

The duo doubled their cash winning to J$80,000 each after entering the Fortune 40 money machine challenge twice, and grabbing J$40,000 on each go.

Eager to share the good news with his family, Watson also talked about his winning strategy: “I remained calm and focused as I grabbed the right amount of cash to reach J$40,000 at the end. I feel very good.”

Watson’s gain pushes the winner tally to 40, with Digicel awarding $1.6 million so far in the roadshow aspect of its Digicel $40 Million in 40 Days promotion.

Two-time cash prize winner, K. Watson, poses with his second $40K cheque at Digicel’s Fortune 40 roadshow in Spanish Town. (Photo: Contributed)

Thousands of Digicel customers have been coming out to the fun event since it made its first stop in Downtown Kingston then onwards to Spanish Town, inviting participants to enter the money machine, grab exactly $40,000, and take the cash with them. Unsuccessful customers receive credit or gift bags with Digicel-branded items.

A jubilant Lammie said she’ll be using her winnings to start an online business: “I’ve been waiting to start my business for a long time and I needed the cash, so mi glad fi di winnings!”

Next stop Joong Supermarket St Thomas

Digicel’s Chief Marketing Officer, Tari Lovell, said the company is going all out to spread the winnings and the fun with as many customers as possible.

He remarked, “We’re always looking for ways to show our customers how much we appreciate them, and our roadshow is one of the ways we use to celebrate their loyalty to us. It’s also a great way for us to interact with them and to get a better understanding about what we can do to keep them happy.”

Lovell is inviting customers to their next roadshow stop at Joong Supermarket in St Thomas on Friday, May 26 for chances to grab for $40,000 cash. In the meantime, until May 30, customers can win daily prizes of $50,000, weekly prizes of $100,000 and one of 14 grand prizes of $1 million per parish.

Digicel’s $40 Million in 40 Days promotion, which features a high-energy jingle by breakthrough dancehall artiste, Valiant, ends on May 30. The Grand Prize draw takes place on May 31. To qualify, customers must buy a SIM, activate a 7-day plan or higher, switch to Digicel, or maintain an active postpaid account.


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