LV, you can run but you can’t hide! Pull your design, but we already caught your mistake.

Luxury brand, Louis Vuitton is trending this week for making a ‘simple mistake’ with its new sweater design.

The company, instead of doing a simple Google search to check the accuracy of their inspiration, went ahead using the wrong Jamaican colours – red, green and yellow.

The ‘Jamaican-striped pullover’, was advertised as ‘inspired by the Caribbean island’s national flag’, with a retail price of US$1,340.

@pam_boy, was among the first Twitter user to spot the inaccuracy.

“I cannot stress enough how important it is to implement diversity as a value and not a symbol within fashion companies,” @pam_boy wrote.

Though the colours do represent the Rastafarian flag – a religion originating in Jamaica, that distinction was not made by the high-end fashion site.

This might just be a simple mistake on the brand’s end, but it’s an insult to the country, its citizens and Jamaican customers as well.

The Jamaican colours – black, green and gold – have their own specific significance.

The flag symbolises: “The sun shineth, the land is green and the people are strong and creative.”

Black depicts the strength and creativity of the people; gold, the natural wealth and beauty of sunlight; and green, hope and agricultural resources.

A mistake like this is therefore careless or simply shows ‘no care’ for the country as, before a company goes to the marketing phase for any product or service, it should require a due diligence or research phase.

LV was quick to make the necessary alteration to the description of the design, updating it to represent not the flag but the country’s cultural heritage.

Now, there is currently no evidence of the pullover in question in stock on the website.

Louis Vuitton, take this L!