JM | Oct 3, 2022

Magnum re-signs Ding Dong as chief dancing officer

/ Our Today

Kamal Powell (left), regional marketing manager for Magnum, with Ding Dong.

Artiste and dancer Ding Dong had much to celebrate on his birthday Saturday night (October 1) with dancehall brand, Magnum Tonic Wine, announcing that it has upgraded his contract by re-signing him as its chief dancing officer.

The announcement was made at Ding Dong’s birthday bash at the National Stadium car park.

“Tonight we are all here to celebrate Ding Dong’s earth strong, and in true Magnum style after four years we are pleased to announce that we are re-signing Ding Dong, not just as a brand ambassador but as a chief dancing officer,” declared Kamal Powell, regional marketing manager for Magnum.

“A big man ting this. We elevate di man contract. Magnum is proud to award Ding Dong this title, which is the first of its kind for the brand and a symbol of Magnum’s commitment to Ding Dong and to dancehall.”

Life-sized gift box which contained Ding Dong’s grand birthday surprise.

The dancing king has been a part of the Magnum family since October 2017 when he first signed as the brand’s ambassador.

Magnum recognised by man, both locally and regionally, as the ‘drink of dancehall’, has sought over the years to cement its place in the industry by uplifting dancehall music and culture.

With this new title, the brand said it recognised Ding Dong’s ability to constantly elevate the vibe and energy in dancehall, with the creation of new dance moves and hit songs.

“In our eyes, Ding Dong is a cultural ambassador and a key player in the nation’s music industry,” Powell added.

After the grand announcement was made, Magnum sweetened the deal by presenting Ding Dong, whose real name is Kemar Ottey, with a gift that stood in a life-sized gift box on stage.

Surprise! Magnum hostess pops out of life-sized gift box to present Ding Dong with his diamond encrusted chain on behalf of Magnum Tonic Wine.

On cue, a Magnum hostess burst out of the box bearing a platinum, gold encrusted chain with a signature “DD” pendant attached. It was a surprise that Ding Dong said he would never forget.

“The box kinda frighten me a while ago eno- rich chain eno. Magnum big up yourself. Big up mi company and my brand- definitely won’t forget this,” he said.

Kamal Powell, regional marketing manager for Magnum, announcing Ding Dong as its chief dancing officer.

When asked how he felt about his new title, Ding Dong said he was pleased with the announcement and would continue to do good for the genre.

“It’s a good feeling to know I’m being recognised in this way, it’s a real honour. And we know say we out here doing big things in dancehall and our culture, and we a go continue to do even bigger things and take the culture global,” shared Ding Dong.

The night ended with a vibrant stage show featuring the likes of Safaree, Queenie and Dewey, Popeye Caution, Kash, Moyann, Voicemail, Iwaata, Laa Lee, Stalk Ashley, Pretty Pretty, 1Bigsdong, Kemar Highcon, Kranium, Chronic Law, Marcy Chin, and Aidonia.


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