Mailpac is turning up the heat this summer with the launch of its Delivering Exceptional campaign—the first in a series of promotions aimed at rewarding loyal customers and rebuilding deep emotional trust with the Jamaican public.

The kickoff activation, #DadDelivers, celebrates and honours fathers who consistently deliver for their families.

At its core, Delivering Exceptional is about pursuing excellence in how we serve, how we show up, and how we impact the lives of others. It’s about recognising everyday heroes who deliver love, leadership, and joy to their families and communities.

“At Mailpac, we talk about ‘Delivering Exceptional’ in how we connect with the people we serve,” said Khary Robinson, Executive Director of Mailpac. “It’s not just about the parcels that move. As we begin our Summer of Fun and a year of reconnecting with our customers, Dad Delivers allows us to celebrate fathers who embody that same spirit of showing up for their families, just as we intend to show up for our customers in 2025 and beyond.”

The campaign started on Father’s Day by gifting three Jamaican fathers with the ultimate Father’s Day surprise: a premium barbecue grill and more, delivered straight to their homes, just in time for the summer season.

 Photographer Dwayne Watkins, said: “It was great to receive this gift, and putting it together with my son was the icing on the cake! Mailpac delivered big time, and now it’s time to grill!” 

Football executive Owen Hill said, “Receiving this from Mailpac was an unexpected reminder that like on the football field, when you deliver with heart and purpose, you often receive more than you expect. This summer, my family and I will definitely be firing up this grill together and celebrating life!” 

Chef Andre Sewell, added, “In my world, food is love, and this gift from Mailpac was a belly full! I can’t wait to create some delicious memories around this grill.”

Dad Delivers kicks off a broader Summer of Fun campaign from Mailpac, designed to re-energise the brand’s connection with its customers. After a period of shifting customer behaviours, Mailpac is doubling down on its promise to be the most trusted delivery partner for Jamaican shoppers.

“This year is about being exceptional,” Robinson emphasised. “We want our customers to know that when they shop and ship with Mailpac, they’re choosing a partner that delivers exceptional value every time. Campaigns like Dad Delivers remind us that there is a person that matters behind every package we deliver.”

Customers can look forward to more exciting giveaways, surprises, and loyalty rewards throughout the summer, all designed to deliver joy and deepen relationships.

“Delivering Exceptional is a daily choice we can all make,” added Robinson. “This is the spirit we want to inspire in our customers, and within the Mailpac team, that everyone can deliver ‘exceptional’, every day, in every way.”