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JAM | Feb 15, 2024

‘Bob Marley biopic a boost for Jamaican tourism, film-making’

/ Our Today

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Brad Pitt, Ziggy Marley and Kingsley Ben-Adir attend the Los Angeles Premiere of “Bob Marley: One Love” at the Regency Village Theatre in Los Angeles, CA on Tuesday, February 6th, 2024 (Photo: Alex J. Berliner/ABImages via Facebook @OneLoveMovie)

Tourism Minister Edmund Bartlett says the Bob Marley ‘One Love’ biopic is providing a massive international boost for the country’s tourism and film industries.

He said that the film, which premiered in Jamaica on January 23 and later in several major international cities, and will be released worldwide on February 14, will provide the lift that the country needs as it pursues new and exciting frontiers for tourism.

“We had Prince Harry and his wife, Meghan Markle, as well as many other celebrities at the Jamaica premiere, garnering worldwide attention. We also saw Brad Pitt and [other] celebrities at the Los Angeles premiere… another massive boost for Jamaica and Jamaica’s tourism,” he noted.

“The movie has brought a lot of attention to our country and will inspire people from all over the world… as fans… and as visitors to experience our culture,” Bartlett said.

Bartlett’s remarks were delivered by Jamaica Tourist Board (JTB) Regional Director, Odette Dyer, at the Montego Bay-based dance group First Dance Studios’ 10 th anniversary media launch at the S Hotel in St James on February 6.

According to the minister, the movie is also giving the island’s film industry a major shot in the arm, telling the story of reggae legend Bob Marley’s life to an international audience.

Prime Minister Andrew Holness (centre) and Mrs. Juliet Holness (second right), are joined by the Duke and Duchess of Sussex, Prince Harry (second left) and wife Meghan (left), and Minister of Culture and Entertainment, Olivia Grange (right), at the premiere of the Bob Marley movie, ‘One Love’, at Carib 5 in Kingston on January 23, 2024. (Photo: JIS)

He said it will show film-makers and screenwriters that Jamaica is a great place to make movies, adding that “we have a beautiful country with a rich culture and history”, and also a talented pool of actors and film-makers.

Bartlett said that he hopes that the success of the movie will lead to more interest in Jamaica by way of film-making, adding that “we want to be a major player” as we have the potential to be a world-class destination for film production.

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