To mark the 79th birthday of reggae icon, humanitarian and family matriarch Dr Alferita ‘Rita’ Marley, the Bob Marley Group of Companies is announcing ‘Rhythms of Rita‘, a multi-platform celebration that begins this Friday (July 25).

Festivities kick off with a star-studded concert airing exclusively on Tuff Gong Radio, SiriusXM Channel 19, and continue with a live-streamed event on Tuff Gong TV’s YouTube channel, plus a full day of music, wellness, and creative expression at the Bob Marley Museum.

“The spirit of my mother’s music and mission lives in the joy of togetherness,” said Cedella Marley, CEO of the Bob Marley Group of Companies. “Rhythms of Rita is more than a birthday celebration, it’s a movement of gratitude for all she has poured into the world.”

The Rhythms of Rita Concert on Tuff Gong Radio will showcase electrifying performances from some of Jamaica’s most beloved artists: Tanto Metro & Devonte, whose infectious hits have moved audiences from Kingston to the world; Tony Gregory, a soulful stalwart of Jamaican music for over 60 years; Mr Easy, a chart-topping vocalist with a signature fusion of reggae and R&B; Stevie Face, whose smooth delivery has captivated fans worldwide; and Shalom, who brings ‘good news’ and great vibes.

Listeners can tune in to SiriusXM Channel 19 on July 25th to catch the exclusive audio broadcast, and later watch the full video concert and birthday tributes at 4:00 pm Jamaica time on Tuff Gong TV’s YouTube channel.

For those in Jamaica, join us for the celebration at 56 Hope Road, home of the Bob Marley Museum. The day begins with Fitness Friday at 6:30 am, led by wellness advocate and fitness coach Kamila McDonald, and joined by girls from Football is Freedom and youth teams from local netball and basketball programmes.

Join the mission and swing by the creative corner to support the Trench Town Youth pop-up shop, featuring handcrafted items made by the kids. All proceeds go toward their school fees. Then stick around for a Rita Marley collage activity, karaoke, and interactive sessions for children and families.

Stop by the One Love Cafe for lunch and dig into mouthwatering bites from Kamila’s Pop Up Kitchen, then feel the beat at a noon lunchtime concert, bringing live music to the heart of the museum. At 4:00 pm, grab the mic for karaoke with Rita Marley classics and reggae anthems.

Keep the vibes flowing with a 6:00 pm screening of ‘Conversations with a RasTa Woman‘ and close out the night at 8:00 pm with an epic silent headset Poarty.