Telecoms provider Flow ignited the lawns of Devon House on Saturday, June 28, with a vibrant, high-energy celebration of Jamaican culture at its inaugural Riddim Festival.

The event, which marked the official public debut of Flow’s Riddim brand platform, drew thousands of attendees and transformed the historic venue into a hub of music, art, fashion, food, and family spirit.

“We are blown away by the energy, the turnout, and the love that was poured out at the Riddim Festival,” said Latoy Lawrence, head of marketing at Flow. “This event was about more than celebration; it was about connection. We saw scores of families coming out with children, we saw persons eager for good family entertainment and even had a few foreigners stopping by to enjoy the vibe. The response was incredible.”

Music was at the heart of the Flow experience, with standout performances from dancehall artistes and popular content creator, Wayne Marshall and his son, Giomar.

The stage also came alive with the fastest, new-generation dancehall and reggae star, Armanii, who held the crowd with captivating hits. Other artistes on stage included Sevana, and gospel artiste John Mark Wiggan.

There was also an artisan village on display which showcased a range of local talent and creativity.

From Jamaican-themed socks designs, to handcrafted jewellery, organic soaps, crochet pieces, and visual artiste, festival goers had the opportunity to shop and support homegrown brands.

There was also the highly anticipated domino tournament, which had fierce competition. Rae Rochester walked away with the top prize of J$120,000, Gavin Simpson copped $60,000 for placing second, and Robert Moore walked away as the third place winner with $30,000.

“Thanks to Flow I’m $120,000 richer. I never expected it, but I think what they are doing here today is very good. Flow is connecting with the people on the ground, and sharing in the real Jamaican experience while giving back to the Jamaican people,” said Rochester.

The festival is a major dimension of Flow’s broader Riddim rebrand platform, launched earlier this month. The platform is anchored in the company’s commitment to real customer rewards, responsive customer service, and a constantly evolving network experience, which are all wrapped in a celebration of the Jamaican identity.

“Riddim at Flow is more than a campaign, it’s a movement that is rooted in our culture and our people,” said Lawrence, who noted that throughout the summer, Flow will be undertaking a number of initiatives steeped in Jamaica’s rich culture as it continues to reconnect with its loyal customers.