JAM | Aug 4, 2022

Massy and Spur Tree ink distribution deal

/ Our Today

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Janine Chen, vice president and CEO of Massy (Jamaica), signs a distribution agreement with Spur Tree CEO Albert Bailey.

Massy Distribution Limited (Massy), the largest multi-principal distribution company in the Caribbean, has joined forces with spice and seasoning manufacturer, Spur Tree. Under the signed agreement, Massy will deepen the local availability of the company’s product range to penetrate wholesales, club stores and mom-and-pop locations.

In commenting on the deal, Janine Chen, vice president and CEO of Massy (Jamaica), said: “This partnership with Spur Tree is really a fantastic one for us, given the fact that Spur Tree is a Jamaican company providing exceptional Jamaican products for the market; and it’s particularly timely for us here at Massy Distribution, given our 60th celebration of our Independence. Massy has been on a thrust to obtain locally manufactured products and we couldn’t think of a better company to partner with than Spur Tree.”

Select products on display from Spur Tree’s line of meat-seasoning blends in a Jamaican supermarket. (Photo: Facebook @SpurTreeSpices)

Spur Tree specialises in the production of premium-quality, all-in-one seasonings and sauces. The company has been manufacturing for some 16 years, and products are currently available in Jamaica, the United States, Canada, the United Kingdom, Cayman Islands, Costa Rica, and Australia. This new partnership also opens the door of possibility to some other Caribbean territories where Massy has both a distribution and retail footprint.

Janine Chen, vice president and CEO of Massy (Jamaica), with Spur Tree CEO Albert Bailey.

Albert Bailey, executive director and chief executive officer of Spur Tree, said: “The entire team at Spur Tree is very happy to be signing this agreement and coming into partnership with a very outstanding Caribbean company, Massy Distribution. We really look forward to achieving excellent results together.”

The deal with Massy adds to a series of wins for Spur Tree over the past several months.

In December 2021, the company opened an initial public Offering (IPO) through which it successfully raised J$335.3 million; announcing plans to expand its offerings and build capacity.

The company has since been working on strategic initiatives focused on growing revenues to include introducing new items under the Spur Tree brand (as the company transitions from a spice and sauce provider to a food manufacturing operation) and expanding its reach in export markets.

Janine Chen, vice president and CEO of Massy (Jamaica), with Spur Tree CEO Albert Bailey.

In the first quarter of 2022, ending March 31, Spur Tree Spices (SPURTREE) reported a 41 per cent increase in sales revenue to the sum of $237.13 million, up from the $168.48 million reported in 2021.

Massy is the largest independent distributor across major markets in the English-speaking Caribbean and is known in part for its industry expertise and expansive trail, which has delivered remarkable value to its stakeholders.

With a strong market position across the Caribbean, Massy intends to aid Spur Tree Spices in building market share and brand equity in the region. The company anticipates achieving robust sales growth for Spur Tree Spices, which is well positioned to reach a broader customer base, deepen existing relationships and establish inroads with new key retail outlets.

An assortment of Spur Tree Spices’ jerk seasoning products. (Photo: Facebook @spurtreespices)

Spur Tree Spices differentiates itself from the plethora of Jamaican wet seasonings on the shelf with novel local favourites like oxtail, brown stew and curry.

Said Bailey: “We source all our natural raw ingredients locally from our farmers in St Elizabeth, in Manchester in St Mary, all over Jamaica. We take the best of Jamaica and prepare it and package for customers.”

The Spur Tree brand will be on showcase in August at both the Massy-sponsored JCDC Independence Village and the returned Denbigh Agricultural Show.


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