Festival will take place July 18 to July 23 in Montego Bay

Mastercard has announced its continued association with Reggae Sumfest, solidifying the brand’s commitment to Jamaica and the local music industry by offering what it said were priceless experiences for consumers. 

The largest Reggae music festival in the world, Reggae Sumfest is returning after a two-year hiatus due to the COVID-19 pandemic.

The music festival will be held from July 18 to July 23 at Catherine Hall in Montego Bay, St James in Jamaica.

The global technology company partnered with the festival in 2018 by helping make Sumfest a cashless festival.

This year Mastercard is offering exclusive discounts on tickets, a fast-track entry lane, and VIP areas and experiences for consumers. 

“The investment that Mastercard injects, along with those of our other partners, helps to ensure that the festival provides a first-class experience. This, in turn, creates not only employment for thousands of individuals but also ensures that the businesses and service providers in Montego Bay have the potential to earn,” shared Joe Bogdanovich, chairman and CEO of Downsound Entertainment and producer of Reggae Sumfest.

Reggae Sumfest serves as a platform to pay homage to music genres and artistes originating from Jamaica. Past Jamaican reggae artistes include Damion ‘Junior Gong’ Marley, Ziggy Marley, and Beenie Man, among others.

Mastercard said music was a part of its fabric, perfectly aligning with its brand promise of connecting music lovers to ‘Priceless’ opportunities while promoting three of Jamaica’s most valuable assets –its music, the culture, and the island itself as a global tourist destination.

“Passion is the ingredient that allows us to build an emotional connection with cardholders, at Mastercard we want to amplify inspirational stories and build on our cardholders’ connection to music and culture and how it drives their desire to be part of something bigger,” said Nicole Campbell Robinson, head of marketing, English Caribbean. 

Therefore, Mastercard said it was reinventing how to connect consumers to their passions through tailored multisensory experiences that enable them to do more of what they love.