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WORLD | Sep 27, 2022

Meta makes switching from Facebook to Instagram easier with new updates

Tamoy Ashman

Tamoy Ashman / Our Today

Reading Time: 3 minutes

Meta is introducing a new feature that will make it easier for users of both Instagram and Facebook to switch between accounts.

In a press release by Meta, the parent company for both Instagram and Facebook said the new update took effect yesterday (September 26) globally on iOS, Android and web.

“We know that many people use more than one of our apps to pursue different interests, reach a broader audience or share different aspects of who they are with different groups of people. With that in mind, we’re simplifying the process of creating and switching between accounts and profiles,” said Robert d’Apice, director of Product Management.

The first step in this process is a new profile-switching interface.

This new interface will allow consumers to switch between the two applications once they add them to the same accounts center.

By doing this, both applications will be joint. This means you can go on Instagram click on the account centre icon and switch to Facebook without leaving the Instagram app and vice versa.

Notifications will also be conveniently displayed for each profile, making it easier to stay up to date on activity across Facebook and Instagram.

One log-in needed for both apps

If you have a bad memory and find it hard to remember your passwords, the new feature will help to resolve that problem.

Meta is also introducing a a new account registration and login flow.

According to d’Apice, “people who have both a Facebook and an Instagram account can now easily use login information from one app to access the other, as long as their accounts are in the same accounts center”.

This means that, as long as you remember your log-in information for one app, you can access the other. But only if they are in the same accounts centre.

People new to both social media platforms can also use this feature when they create an account on either platform.

Safety a priority

In recognition of safety concerns, Meta has also put measures in place to ensure users’ accounts are protected.

“As always, account security and privacy are top of mind for us, and existing security features will still apply to the updates we are announcing,” said d’Apice.

This includes the two-factor authentication system set up for Facebook accounts.

If users turn on their two-factor authentication on Facebook, then an unidentified device cannot log in to their Facebook account with their Instagram log in information.

An alert will also be given once someone adds an account to the the account centre. Notification will also be given when a new account is created.

Though these changes are only associated with Instagram and Facebook, d’Apice said Meta is exploring how to improve connected experiences across all of our technologies.

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