Durrant Pate/Contributor

Mexico-based luxury all-inclusive brand UNCIO is making its foray in the Caribbean, opening a new adults-only resort in Jamaica.

The hotel chain has announced plans to open a new resort next year in Montego Bay and would represent its first property outside of Mexico. In fact, insiders say the move signals a broader expansion of the brand in the region.

The new resort, to be named UNICO 18°77°, will feature 451 rooms and places the Jamaican hotel just slightly larger than the brand’s original Riviera Maya property in Mexico. The room count reflects UNICO’s balance of intimacy and scale, which is large enough to offer range, but small enough to feel curated.

Information received on the hotel design indicates that the room mix will include swim-up suites, hydro-spa tubs, and two-king layouts — an unusual and guest-friendly option that hasn’t been widely available in Jamaica before. Like its Mexican counterpart, UNICO 18°77° will likely emphasise thoughtful design, a calm visual palette, and an atmosphere that favours quiet detail over spectacle.

Confidence in Jamaica’s rise as a destination 

The resort is being developed as part of a broader high-end project in Montego Bay, popularly referred to as the ‘Jamaican tourism Mecca’. This broader tourism development includes multiple luxury brands and more than 2,000 rooms. 

UNICO is the first to break ground for these new hotel groups coming to Jamaica, a sign of the company’s confidence in Jamaica’s continued rise as a destination for more design-driven, experience-based travel. Over the last few years, Jamaica has seen a slow but meaningful evolution in its resort offerings, from boutique openings in lesser-known corners of the island to the reimagining of legacy properties in places like the South Coast and Runaway Bay. 

UNICO’s entrance adds another layer to that shift and underscores that luxury in Jamaica is now as much about restraint and rhythm as it is about scale. Caribbean Journal reports that those tourists familiar with UNICO’s Mexican property would view this new hotel opening as something exciting: the chance to see how the brand’s approach translates to Jamaica’s rich cultural landscape and storied beaches. 

For new guests, it would represent a different kind of all-inclusive — one that avoids cliché and builds its appeal through design, food, and a more personal style of hospitality. The Mexican hotel brand has carved out a niche by creating a resort experience that blends contemporary design with a focus on personalised service and cultural connection. 

Its flagship property in Mexico, UNICO 20°87°, has introduced a new model for all-inclusives: less about excess, more about intention. With the Jamaica project, the idea is to bring that same approach to a destination already known for its personality and soul.