Digital-based, all-inclusive loans company aiming to make financing available to all

Understanding the current and past economic woes many Jamaicans have had to face and are currently facing, Seedja.com is looking to assist individuals the loans company says are not seen and who just might never be seen by traditional financial organisations.

Led by Michael Lee-Chin Jr, the team behind ‘Seed’ is a group of financial (banking/insurance), technological, and marketing/communications professionals with more than a combined 60 years experience.

“We are redefining the way loans work by creating an inclusive service system that does not discriminate by socioeconomic status, but based on customer needs and wants,” the company said in a release.

“Seed is fully supported by technological advances, providing digital-based inclusive financial services that are profitable and accessible to everyone and anyone.

“We have now made the loan process easy by bringing the bank to you via your mobile phone or WiFi-enabled device. From sign-up to approval and disbursement of funds, you will have total digital access and won’t ever have to step into a bank again.

“For us, our target audience are those who feel unseen and unimportant to the traditional financial
oligarchy. This is why every product we create is designed to level the financial playing field and deliver extraordinary opportunities to ordinary everyday people; professionals and non-professionals – teachers, police officers, firefighters, sole traders, shopkeepers, security guards, market vendors, etc.”

Added Seed: “Our tagline says ‘People First, People Always’ because we care and want to see everyone get the opportunity to achieve financial freedom in some way.”