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At just 21, Sara Hazle is careful about the labels placed on her. While many would quickly call her an “influencer”, she pauses at the term, preferring instead to see herself as a digital creator, someone still growing, still learning, and, most importantly, still intentional.

That sense of intention is exactly what caught the attention of premium, plant-based skincare brand OUR Soap Company, leading to a timely partnership ahead of Carnival 2026.

Hazle’s journey did not begin with a desire for influence, but for exploration. “I wanted to see more of Jamaica and connect with different people,” she shares. What started as curiosity evolved into a disciplined craft studying what captures attention, what resonates, and how to translate that into content that feels both engaging and honest.

“I didn’t even know what I was doing at first,” admits the Integrated Marketing and Communications major. “I just knew I wanted to have a positive impact on the people around me.” 

That authenticity is what sets her apart and precisely what OUR Soap was looking for.

“For us, it was never about follower count,” says Brianna Burke, Marketing Officer for OUR Soap Company. “Sara represents a new generation of Jamaican creators who are thoughtful about their content and deeply connected to their audience. That kind of authenticity aligns perfectly with what OUR stands for.”

In a space often driven by curated perfection, Hazle’s approach is grounded in connection. Her background spanning field work with a news outlet, interviewing public figures, and engaging diverse communities has sharpened her ability to communicate with ease and confidence. “I enjoy connecting with strangers and understanding their experiences,” she says. “That’s a big part of what I do.”

It is also part of what made her an ideal fit for OUR Soap. Proudly made in Jamaica, the brand is rooted in celebrating the everyday woman, her routines, her resilience, and her relationship with self-care. For Hazle, the alignment was both practical and personal.

“With sensitive skin, I’m always cautious about what I use,” she explains. “The fact that it’s plant-based, accessible in supermarkets and pharmacies, and not something you have to hunt down online it just makes sense.” Beyond convenience, she was drawn to the brand’s distinctly local identity and unique ribbon shape. It feels really good in the hand. “Why not support something that’s ours?” she adds. “If we can build up our own brands, why wouldn’t we?”

Burke agrees, noting that the partnership is intentionally in its focus on national pride and accessibility. “OUR Plant-Based Soap is proudly Jamaican, from formulation to production, and that matters,” she explains. “We wanted to collaborate with someone who genuinely values that ‘Made in Jamaica’ story and can bring it to life in a way that  is real and relatable.”

The partnership itself marked a milestone, Hazle’s first major brand collaboration. “I was excited…and honestly a bit nervous,” she laughs, recalling the uncertainty of negotiating her first deal. “But it felt right. It felt like something I could genuinely stand behind.”

For Burke, that alignment is what makes the collaboration meaningful. “Sara didn’t need to adjust who she is to fit the brand,” she says. “She already embodies the balance of confidence, curiosity, and authenticity that OUR celebrates in Jamaican women.”

As Carnival approaches, Hazle is focused on integration that feels natural, not staged. Her content will centre on lived experience from trying the soaps for the first time to capturing the ease of incorporating them into everyday routines. “I want people to feel like they’re experiencing it with me,” she says. “Not like I’m selling something to them.”

Beyond the campaign, Hazle is deeply aware of the responsibility that comes with visibility. She speaks candidly about the misconceptions surrounding content creation. “People think it’s easy, it’s not,” she says. “There’s planning, scripting, investing in equipment, and learning how to execute properly. It’s a lot of work behind the scenes.”

More importantly, she is clear about her purpose. Inspired by the idea that true influence lies in impact, Hazle hopes to use her platform to foster connection and encourage young Jamaicans navigating similar paths. “I want to make a difference in a positive way,” she says. “Life gets hard, but we’ll be alright, and I want my content to reflect that.”

In an evolving digital economy where brands are increasingly looking beyond follower counts, Sara Hazle represents a new kind of creator motivated by purpose and positive impact.