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JAM | Nov 28, 2024

Mike Tyson’s knockout cannabis line coming to Jamaica

/ Our Today

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Reading Time: 3 minutes

 

Durrant Pate/ Contributor

Boxing legend Mike Tyson’s knockout medical cannabis line is coming to Jamaica through a partnership with local cannabis dispensary, Kaya Group and Carma HoldCo Inc., a leading global house of brands that harnesses the power of cultural icons to transform industries.

Kaya, Jamaica’s first medicinal ganja herb house and a leading holistic wellness ecosystem is bringing TYSON 2.0, which is a celebrated line of infused pre-rolls, vapes, pre-packaged flowers, and concentrates to Jamaican consumers.

TYSON products will be initially available at Kaya’s locations in St. Ann, Falmouth and Kingston with plans to expand into additional retail outlets across Jamaica. This milestone not only marks TYSON 2.0’s entrance into the Caribbean but also highlights Carma HoldCo’s mission to make premium cannabis accessible worldwide, setting the brand apart in its commitment to quality and cultural resonance.

TYSON 2.0 has broadened its portfolio 

Since its debut in 2021, TYSON 2.0 has swiftly expanded beyond the U.S. and into 16 countries, blending Mike Tyson’s iconic “greatest of all time” mindset with an unwavering commitment to quality. TYSON 2.0 has since broadened its portfolio to include other premium product categories, cementing its reputation for crafting memorable experiences.

Carma HoldCo’s international footprint continues to grow as it brings the influence of cultural icons to premium cannabis markets. Carma HoldCo’s latest venture with Kaya Group reflects its commitment to elevate the cannabis industry globally.

“Bringing TYSON 2.0 to Jamaica is about more than expansion; it’s about honouring the island’s deep-rooted relationship with cannabis,” explains Tyson, the former World Heavyweight boxing legend, who is the co-founder and chief brand officer of TYSON 2.0.  According to him, “Jamaican consumers can now experience the same high quality and dedication we put into every TYSON 2.0 product. I’m excited to share this journey with them.”

CEO of Kaya Group Bali Vaswani

CEO of Kaya Group Bali Vaswani highlights the significance of the partnership saying, “Our collaboration with TYSON is another defining moment for Jamaica’s ganja industry. By combining our local expertise in cultivation, processing and our commitment to quality with TYSON 2.0’s global reach, we’re creating one-of-a-kind ganja experiences. Every herb has a story, and together we’re bringing those stories to life, connecting our community to the world.”

Jamaican expansion represents big win

For his part, CEO of Carma HoldCo, Adam Wilks comments, “Expanding into Jamaica is another big win for TYSON 2.0 and Carma HoldCo. Like Amsterdam, Jamaica is a global leader in cannabis culture, making it the perfect destination for our next chapter. Partnering with Kaya Group allows us to merge our premium product lineup with a rich heritage, providing discerning consumers with an unmatched cannabis experience.”

TYSON 2.0 entered the cannabis ring in 2021 with a commitment to providing the highest quality products in each market that it entered. While continuing to conquer the global cannabis market, TYSON 2.0 has also expanded into a variety of other consumer product categories, spanning across the US and 16 other countries. 

In every endeavour, the brand undertakes Mike Tyson’s legendary mindset of being the greatest of all time. Whether it’s cannabis or beyond, TYSON 2.0 is committed to delivering the goods while cultivating unrivaled experiences.

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