Less than nine months after its acquisition by VertiCast Media Group, CVM-TV today announced its refreshed brand and new content, including the addition of high-energy media personality Khadine ‘Miss Kitty’ Hylton and experienced broadcaster Dennis Brooks as co-hosts of its ‘Sunrise’ morning show.
At its content showcase, dubbed the ‘CVMMYS’ held at Palace Cineplex in Kingston, CVM outlined its new direction, which includes an updated logo mark and brand image, the addition of popular personalities for existing and new local programmes plus exciting new international content.
CVM announced that Miss Kitty, Dennis Brooks, Tami Chin Mitchell and Ity Ellis will lead the new and improved SUNRISE morning show while renowned broadcaster Stephen McHugh will join the ever-popular and experienced CVM newscaster Kerlyn Brown as anchors of CVM News @ 7.
“Today represents another chapter on this exciting journey for CVM with our new look logo and our new look channel which will debut on air in July,” said Olly McIntosh, Chief Executive Officer of CVM. “The enhanced programming featuring Wayne Marshall, Miss Kitty, Dennis, Tami and Kerlyn plus our expanded reach repositions CVM to deliver an unrivaled viewing experience for the Jamaican and Diaspora audience.”
With a renewed commitment to delivering exceptional entertainment, CVM shared that they will be adding fresh original local content with star power like Wayne Marshall, who will be the host of The Cut – a male-centric talk show set in a local barbershop where celebrity and every day guests can let their guard down and share their perspectives on a wide range of male-focused topics.
Other programmes will include the return of the Jamaican favourite, Royal Palm Estate, new original shows like Box Lunch Special, Que10, Foolishness and Friday Night Special in addition to international content for viewers of all ages.
Chairman of CVM, Delroy Howell added that, “At the heart of the new CVM Television is a dedication to showcasing the best with high quality, reaching every nook and cranny in Jamaica. Since the acquisition, we have completed significant investment and work to expand coverage across the island, repairing and relighting 15 of our 17 transmission sites to their maximum wattage. These sites were previously non-functional,. And with a mobile app in the works for the last quarter of this year, we are more focused than ever to put the spotlight on local culture and talent and export that to the Diaspora and globally.”
Furthermore, CVM Television will maintain its position as the home of the most watched, exclusive sports content in Jamaica. Following on from the broadcast of the FIFA World Cup 2022 a mere 7 weeks after the acquisition, CVM commenced broadcasting of exclusive matches from the English Premier League each Saturday as well as the NFL Super Bowl.
“The next year will be nothing short of amazing for sports fans,” McIntosh continued. “CVM will continue to broadcast Arsenal, Manchester City, Manchester United and Liverpool Premier League matches starting in July as well as all Manning and Dacosta Cup action, the 2024 Super Bowl plus the EURO 2024 featuring England, Germany and other European stalwarts.”
Accompanying the brand refresh is the new tagline, “See it Happen,” which encapsulates the essence of CVM Television’s commitment to bringing viewers closer to the action, emotions, and stories that shape the world. Whether it’s the thrill of a live match, the drama unfolding in a captivating series, or the authentic local flavor found in homegrown content, CVM Television empowers viewers to witness every moment as it unfolds.
“As we usher in this era of transformation, we promise that our viewers will be entertained, informed, and inspired by free to air television in a way they’ve never seen before. Stay tuned and SEE IT HAPPEN in July on CVM,” McIntosh said.