Jamaican media personality Miss Kitty has renewed her partnership with regional customer experience firm, itel, kicking off an exciting new outreach campaign as the company’s official brand ambassador.

Itel, based here in Jamaica, aims to attract top local talent through this campaign by highlighting the company’s commitment to employee experience and social responsibility through its 4Ys Foundation. Together, itel and Miss Kitty will shine a spotlight on the importance of mental health, personal well-being, and self-care both for life and the workplace.

The partnership kicks off on July 7 with Miss Kitty’s annual blood brive taking place at itel’s Kingston location at 22 Chalmers Avenue. All eligible donors are invited to come out and save lives.

Part of the itel family since 2019, Miss Kitty has been the company’s most iconic brand ambassador. As one of the most in-demand broadcasting professionals and a top social media impact creator and MC, she has helped to bring both public and media attention to the company’s hiring campaigns throughout Jamaica.

Natural fit for the hiring campaign

Her fun, outgoing personality and distinctly Caribbean flare will support the next phase of company growth, as itel prepares to hire thousands of new employees across the region. “Miss Kitty is a natural fit.” explained Melissa von Frankenberg, itel’s chief marketing officer.

According to von Frankenberg “her (Miss Kitty’s) evolving brand has placed increased focus on self-care, mental health, and the importance of being your best self – a message that aligns perfectly with itel’s commitment to employee experience and professional development. Her amazing ability to connect with people from all walks of life will support engagement with our current and potential team members.”

Miss Kitty will be working closely with itel to support its engagement and recruitment efforts in both Jamaica and other Caribbean locations by highlighting the unique stories of the company’s team members, as well as the company’s values of Quality, Integrity, Reliability and Family.

Miss Kitty expressed her delight with the partnership stating,”itel is an important part of Jamaica’s socio-economic landscape. The company’s principles align with mine and itel’s continued upward trajectory mirrors my ambition of soaring and maximizing one’s potential.