Fourteen contestants will vie for the coveted crown during the grand coronation of Miss Universe Jamaica Northeast today (April 6).

The event kicks off at 6:00 pm and is being staged at the Lavender Moon Villas in Ocho Rios, St Ann.

Sara Jade Kow, Miss Universe Jamaica Northeast regional manager, says the contestants are primed and ready, brimming with excitement for the show.

“This year, 14 contestants are being trained not only in traditional pageantry skills but also in social media content creation and influencer marketing,” she explained. 

“This is my first time serving as a regional manager, and I’m truly excited about the journey ahead,” Kow , a previous Miss Universe Jamaica first runner-up, added.

“Empowering women has always been a passion of mine, and guiding them toward self-actualisation is an incredibly fulfilling experience. With a background in media and communication, I’ve been assisting the ladies in refining their speech and communication skills. I’ve also been helping them develop their personal brands, enhance their social media presence, and create engaging content for our sponsors. Additionally, drawing from my pageant experience, I’ve been coaching them on stage presence, confidence, and runway skills. I have no doubt that all these efforts will come to life in a spectacular and entertaining coronation night!”