Dancehall legend Beenie Man will ditch his stage name deliver a dynamic performance as Moses Davis at the Appleton Estate Jamaica Rum Festival on July 18 in Montego Bay.

The Grammy Award-winning recording artiste will be accompanied by an orchestra, promising a truly unforgettable experience for all in attendance.

Davis’ exclusive performance was announced on Wednesday, March 27, during the launch of the 2024 Appleton Estate Jamaica Rum Festival, which was attended by industry stakeholders and special guests.

Highlighting Davis’ enduring talent, marketing director at J. Wray & Nephew Limited, Stefano Furini expressed, “Beenie Man is such a classic reggae-dancehall talent. His track, ‘Who Am I’, recorded in the late 90s, is a timeless track and one of his most popularly sampled productions across a wide range of genres.”

“The entertainment at the Appleton Estate Jamaica Rum Festival has always been exceptional and this year promises to be one for the books. Patrons of our Appleton Estate Jamaica Rum Festival will certainly be seeing another side of who he is as Moses Davis and what makes him ‘king’ in the reggae-dancehall sphere. It will be a performance that people, who don’t get to attend, will regret missing once they hear about it,” Furini added.

Born Moses Anthony Davis, Beenie Man is an iconic artiste known for hits like ‘Who Am I‘, ‘Girls Dem Sugar‘, and ‘Rum & Redbull‘.

He began his career at five and gained recognition for his unique toasting abilities.

His debut album, ‘The Invincible Beenie Man: The Ten-Year-Old DJ Wonder‘, was produced by Bunny Lee in 1983. Davis’s eighth studio album, ‘The Many Moods of Moses‘, earned him his first Grammy Award nomination in 1999.

Beenie Man shared his thoughts on performing as Moses Davis, expressing, “For me to perform as Moses Davis, it is obviously a pleasure. It gives the fans a side of me they haven’t seen in a long time, or rarely get to see where I will get to sing certain songs that I wouldn’t and can’t perform in a regular stage show setting. The idea of a whole acoustic band setting, that’s Moses Davis, I love to deejay but I also love to sing and singing consciousness is a big deal for me.”

Contemplating his upcoming performance at the Appleton Estate Jamaica Rum Festival, Beenie Man added, “And for me to be headlining the festival this milestone year, is phenomenal. I attended one year and participated in the dominoes tournament, and now, we’re taking all those vibes back to the festival and more. The energy is good because we’re maintaining the Jamaican culture. It’s a great feeling to be a headliner for the show.”

In collaboration with Reggae Sumfest, the Appleton Estate Jamaica Rum Festival will take place on July 18 at the Catherine Hall Sports Complex in Montego Bay, as part of the week-long festivities.

The festival will feature a day-to-evening extravaganza, including rum education seminars, delectable cuisine, and electrifying live performances, culminating in a special performance by Moses Davis.

Adding to the excitement, the festival will conclude with the Blitz concert, featuring Walshy Fire from Major Lazer, Brush1, and Franco, offering patrons double the entertainment value with one ticket and one price for both events.