Business
JAM | Feb 4, 2024

Mystic Mountain eyes re-opening on ‘final phases’ of restoration project

/ Our Today

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First-person perspective on a bend along Mystic Mountain’s bobseld ride just outside Ocho Rios in St Ann. (Photo: Expedia.com)

Northjam Island Tours Limited, new owners of the iconic Mystic Mountain attraction in St Ann, say they are gearing up to re-open its doors right in the peak of the busy winter tourist season, following weeks of rigorous inspections and enhancements.

The company plans to resume operations at Mystic Mountain in early March, and will plan to transform the site in the coming years into a mecca of entertainment and seasonal celebrations, whether by day or night.

Already, Northjam, a Jamaican investment company, has rehired the majority of the team members, conducted inspections of all its assets and rides, and is reinvigorating the brand presence by unveiling a new look and feel for the famed adventure park.

Focused on fostering and evolving the development of tourism on the island, Northjam committed to making a significant investment over the next several years to improve the facilities at Mystic Mountain with plans to also enhance the product offerings.

Tourists travel on the Mystic Mountains Sky Lift. (Photo: Rainforest Adventures)

Beyond safety enhancements, Northjam is also revitalising Mystic Mountain’s overall look and feel.

The attraction will boast a fresh and modern aesthetic, offering visitors an immersive and captivating experience.

Michael Drakulich, founder and former CEO of Mystic Mountain, will assume the position of managing director to help drive the company’s success and ensure that the Jamaican landmark retains its foothold in the marketplace.

Mike Drakulich, founder and former CEO of the Mystic Mountain attraction just outside Ocho Rios, St Ann, takes a commemorative selfie in recognition of Black History Month on February 6, 2020. (Photo: Facebook @MysticMountainBobsledJamaica)

“I am thrilled to unveil the re-energised Mystic Mountain to our valued client base and new customers alike,” said Drakulich.

“Our dedicated team is working tirelessly to ensure that visitors will be impressed by the experience awaiting them at Mystic Mountain.”

“The imminent reopening of Mystic Mountain demonstrates the industry’s confidence in this project and signifies a growing interest for unique, authentic island investments which help to improve the overall tourism landscape for Jamaica,” said Wayne Cummings, director at Northjam Limited.

Wayne Cummings. (Photo: Twitter @WCummings)

“Since opening its doors in Jamaica in 2008, Mystic Mountain has held its position as one of the island’s iconic, destination-defining experiences, and we are certain it will continue to corner the market with eco-friendly and sustainable environmental practices complimented by its unique offerings,” added Cummings.

It is a promising turnaround for Mystic Mountain, which declared bankruptcy at the height of the COVID-19 pandemic in 2020 which greatly affected business. The company then entered a receivership the next year and was formally placed on the auction block in April 2022.

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