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JAM | Feb 8, 2025

NCB Capital Markets debuts smart investment chatbot ‘Simone’

/ Our Today

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Angus Young, CEO of NCB Capital Markets, addressing journalists at NCB Financial Group’s annual general meeting held at the NCB Atrium in New Kingston on February 9, 2024. (OUR TODAY photo)

In under five minutes, NCB Capital Markets Limited says anyone can discover their investment risk level and make smarter financial decisions with its Risk Profiler and Asset Allocator tool.

Making its debut at the 2025 Jamaica Stock Exchange’s (JSE) Regional Investments and Capital Markets Conference back in January, the tool is conveniently accessible through WhatsApp chatbot ‘Simone’, offering personalised investment recommendations based on your risk appetite.

“We want more people to participate in Jamaica’s capital markets,” said Angus Young, chief executive at NCB Capital Markets. “By simplifying investing and making it accessible to everyone, whether you’re at home or on the go, we aim to empower more Jamaicans to grow their wealth confidently.”

This groundbreaking tool guides users through a quick series of questions to assess their risk tolerance–whether conservative, moderate, or aggressive. Based on their profile ‘Simone’ provides tailored recommendations on how to allocate funds across investment options like stocks, fixed income, and more.

“At NCB we set out to create a solution that delivers actionable investment insights at scale,” said Dr Karrian Hepburn Malcolm, head of wealth management at NCB Jamaica Limited.  “Through our WhatsApp chatbot ‘Simone’, we’ve achieved an intuitive way to connect Jamaicans with personalised financial advice bridging the gap for those who struggle to make investment decisions despite wanting to learn more.”

Referencing a 2023 study commissioned by NCB Capital Markets, Hepburn Malcolm noted that many individuals are eager to understand investing but often find financial information overwhelming. 

“We’re taking the mystery out of investing,” added Young. “This tool is designed to help more people feel confident about making informed and smarter financial choices.”

To start using the new Risk Profiler and Asset Allocator tool, simply send the message ‘MYWEALTH’ to 876-728-7075 on WhatsApp.

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