A unique handbag culture has popped up in China as many young people are abandoning brand-name bags and turning to makeshift handbags such as reusable grocery bags or conference bags of various materials.
One representative example is the “Shenzhen bag,” which refers to various handbags, including canvas bags, paper bags, milk tea packages, etc., that citizens carry around daily in Shenzhen, south China’s Guangdong Province.
“I often carry cloth and paper bags to work because all kinds of stuff can be put into them. The bags also have good designs and quality, which are liked by my friends and colleagues too,” said Wang Xinyue, a resident of Shenzhen.
Makeshift handbags like the “Shenzhen Bags” are also quite common among young people in big cities such as Beijing, Shanghai, and Guangzhou. People find such bags practical, wearproof, and fashionable, and they can be carried on the shoulder and back. Some bags even have thermal insulation coatings. They are suitable for both men and women and different age groups.
The emerging handbag culture reveals a new consumption attitude as young people in China begin to pursue a simple and shared consumption life, and consumers are no longer blindly pursuing brands as a status symbol but advocating a simple, low-carbon lifestyle.
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