JM | Dec 11, 2020

New Star Wars and Marvel shows underpin Disney’s ambitious streaming targets

/ Our Today

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A Baby Yoda toy is pictured during a Star Wars advance product showcase in the Manhattan borough of New York City, New York, U.S., February 20, 2020. (File Photo: REUTERS/Carlo Allegri)


Walt Disney Co on Thursday announced a heavy slate of new shows for its streaming services, including Marvel and Star Wars series on its fast-growing Disney+ platform and programming from reality TV fan-favourites the Kardashians for Hulu.

The blizzard of new content announcements in a marathon investor day presentation also came with bold new business targets – and programming costs of up to $16 billion in fiscal 2024 – as Disney races with U.S. entertainment industry rivals to catch up to video streaming pioneer Netflix Inc.

By the end of fiscal 2024, Disney expects to attract as many as 350 million global subscribers across all of its streaming services, easily more than double the 137 million it has today. Armed with fresh content, Disney will also raise the price of Disney+ by US$1 in the U.S. to US$7.99 per month and by 2 euros in continental Europe to 8.99 euros (US$10.92).

“It is clear our strategy has already positioned us as a leading global streaming service provider, and that is within just one year of launching Disney+.” Disney Chief Financial Officer Christine McCarthy said.

Disney Chief Financial Officer Christine McCarthy

The aggressive push comes as Disney taps into a home entertainment boom stoked by the global coronavirus pandemic, with more people staying indoors and seeking out new shows. Launched less than a year ago, Disney+ has already hit 86.8 million subscribers, Disney said, nearly reaching the upper end of a goal its previously set for 2024.

“It is clear our strategy has already positioned us as a leading global streaming service provider, and that is within just one year of launching Disney+,” Disney Chief Financial Officer Christine McCarthy said.

Disney said it plans to release 10 new TV series each in the Marvel and Star Wars franchises, including two spinoffs of The Mandalorian, over the next few years..

Another 15 live-action Disney Animation and Pixar shows and 15 Disney Animation and Pixar feature films will be available on the Disney+ streaming service.

Customers should expect about 100 or more titles every year, executives said in the presentation to investors.

The company announced new programming for Hulu and Star, a general entertainment service it will launch overseas in February. This will include content from the popular Kardashian family, which this year announced it was ending its long-running reality show on NBCUniversal’s E! network..

Disney said it continues to expect Disney+ will reach profitability in 2024, and shares rose four per cent in after-hours trading during the investor presentation.


The U.S. entertainment industry has scrambled to match Netflix this year. Disney, AT&T’s WarnerMedia and Comcast Corp’s NBCUniversal have all restructured operations to focus on streaming video services.

On Thursday, Disney set higher subscriber targets, fueled by billions of dollars invested in new programming. The company estimated it would spend between US$14 billion to US$16 billion on content in fiscal 2024.

Disney+ is now expected to reach 230 million to 260 million customers by 2024, up from a previous projection of 60 million to 90 million.

The company said between 30 per cent to 40 per cent of the new subscriber forecast came from Disney+ Hotstar in India.

Disney+ has been boosted by the popularity of The Mandalorian TV series, a Star Wars spinoff featuring the character popularly known as Baby Yoda. On Thursday, Disney said it planned two further spinoff series, The Rangers of the New Republic and Ahsoka.

Including upgraded expectations for Hulu and ESPN+, Disney said it could reach 300 million to 350 million streaming subscribers worldwide.

Those numbers would challenge Netflix, which pioneered streaming in 2007 and had 195 million paying subscribers at the end of October.

Shares of Netflix slipped 0.6 per cent during Disney’s presentation.

Hollywood is closely following Disney’s plans a week after AT&T Inc’s Warner Bros upended the film business by saying it would debut all 17 of its 2021 movies on its HBO Max streaming service on the same day they hit theaters..

That left cinema chains including AMC Entertainment Holdings Inc, Cineworld Group and Cinemark Holdings Inc disgruntled about losing the window when they can screen movies exclusively in theaters before productions hit streaming services.

Disney said on Thursday two films – Pinocchio and Peter Pan & Wendy – would skip theatres and go straight to Disney+, but it did not announce sweeping changes to its movie release strategy as Warner Bros. did.

It also said Wonder Woman director Patty Jenkins will also direct the next Star Wars theatrical film, Rogue Squadron, expected to arrive by the end of 2023.


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