Next Step Digital Solutions (NSDS) has officially entered into a strategic partnership with the Guyanese firm, Precision Media.

This collaboration marks a significant step forward in NSDS’s regional strategy and aims to capitalise on the burgeoning digital landscape of the Caribbean.

Mohan Beckford, chief visionary officer at NSDS, in emphasising the importance of regional collaboration in today’s global marketplace, said: “Our competitiveness within the global marketplace depends on our ability to collaborate as a region to stimulate our economic development. The partnership with Precision Media broadens the gateway for companies within Guyana and Jamaica to benefit from our shared expertise and increases our capacity to grow our businesses.”

Althea Hoodith, CEO of Precision Media, added: “By combining Precision Media’s digital marketing proficiency with Next Step Digital Solutions’ specialised website and app development skills, we can offer a more comprehensive and integrated suite of services, catering to the diverse needs of a global clientele.”

Guyana, recognised as the world’s fastest-growing economy, has experienced remarkable economic growth, primarily driven by its burgeoning oil industry. Beckford highlighted the opportune timing of this venture.

“Guyana is a wellspring of potential. Their economy continues to outperform other Caribbean countries, and coupled with the country’s modernisation plans and their unmatched oil industry in the Caribbean, they are poised for significant growth,” noted Beckford.

Hoodith believes that this collaboration will not only benefit the involved companies but will also have a positive impact on Guyana’s digital economy.

“This partnership has the potential to significantly boost Guyana’s digital economy, offering valuable opportunities for employment, skill development, and business advancement within the country,” shared Hoodith.

In the wake of the COVID-19 pandemic, Beckford stressed the importance of a robust digital strategy for the survival and growth of micro, small, and medium-sized businesses (MSMEs) across the region.

“The pandemic unveiled the fragility of MSMEs within the global marketplace. With the unpredictable factors and heavy uncertainties that economies face, especially the Caribbean, because of our vulnerabilities, it is important that MSMEs can survive within the digital marketplace. This was the foundation of our digital transformation program, which we are expanding to other territories,” explained Beckford.

NSDS’s regional expansion strategy is not limited to this partnership.

“We chose to deploy our regional expansion strategy after consulting with various regional business stakeholders. Precision Media is our initial partner, and we are in discussions to expand further and enhance our services with other partners.”