The National Road Safety Council (NRSC) is urging motorists and pedestrians to exercise extra caution this festive season, as holiday traffic and ongoing hurricane recovery efforts make road conditions more hazardous, especially in western Jamaica.

Data from the NRSC is showing an increase in road deaths in St James, where fatal crashes rose from 16 in 2024 to 27 in 2025, and fatalities jumped from 17 to 29. Hanover also recorded a slight rise, from 18 to 20 deaths, over the same period.

The NRSC is calling on drivers to remain vigilant and for authorities to strengthen road maintenance and law enforcement across the western parishes to prevent further tragedies.

“We’re seeing a troubling trend in our western parishes. This demands urgent action from all road users and stakeholders,” disclosed Dr Lucien Jones, vice-chairman of the NRSC and chairman of the National Helmet Wearing Coalition (NHWC).

“Too many lives have already been lost and shattered by Hurricane Melissa. As we head into the festive season, let us keep each other safe by remembering that road safety is everyone’s responsibility. We are appealing to all drivers to stay alert and exercise caution on our roads.”

The NRSC also notes that travel across western Jamaica may be particularly challenging this year as many roads are under repair, and some areas have single-lane traffic due to ongoing or planned works. With this in mind, drivers should be mindful of debris and heavy recovery vehicles as utility and construction crews continue to restore communities affected by Hurricane Melissa. Reducing speed, staying alert, and exercising patience are strongly recommended to ensure everyone reaches their destination safely.

Rise in fatalities

Jamaica has recorded 308 fatal crashes and 352 road fatalities to date. Motorcyclists were the most affected with 106 deaths, followed by pedestrians and private motor-car drivers, each with 65 fatalities. Other fatalities included private motor-car passengers (49), pedal cyclists (22), and pillion passengers (15).

According to NRSC figures, motorcyclists account for the highest number of fatalities, raising concerns about helmet use, speeding, and risky driving practices. Pedestrians and private motor-car drivers are also among the more vulnerable road users, particularly in busy or high-risk areas. Overall, the data suggests that road users with less protection or greater exposure to danger are more at risk, highlighting the need for continued road safety efforts.

“Every life lost on our roads is a preventable tragedy, yet motorcyclists and other vulnerable users continue to be at the highest risk,” observed Dr Jones.

“We continue to champion helmet use and keeping riders safe through the NHWC, and we see a need for greater collaboration between authorities, communities, and road users to ensure that safety measures reach everyone, especially those most at risk.”

Everyone’s responsibility

Paula Fletcher, executive director of the NRSC, emphasised the importance of vigilance and personal responsibility.

“Road fatalities often rise during the festive season, caused by speeding, unsafe overtaking, not wearing seatbelts or helmets, and driving under the influence of alcohol. Everyone has a role to play in keeping our roads safe. Drivers should be mindful of their surroundings, obey traffic laws, and anticipate hazards, particularly in areas affected by roadworks or hurricane recovery efforts,” she pointed out.

“Drivers should also be mindful of pedestrians, children, the elderly, and people with disabilities, while pedestrians should walk facing traffic, stay visible at night by avoiding dark clothing, and stay alert,” she added.

With holiday traffic expected to increase, the NRSC is encouraging everyone on the roads to prioritise safety. As such, observing traffic laws, remaining vigilant, and making informed decisions behind the wheel remain crucial to protecting lives. Reducing fatalities requires a combined effort from drivers, pedestrians, law enforcement, and community partners.

“Road safety starts with personal responsibility. Small changes such as obeying speed limits, wearing helmets, and staying alert can prevent tragedies. Every road user must commit to safer choices during this festive season,” Dr Jones asserted.

“Every journey we make matters, and every life on our roads is worth protecting. During this time of year, caution is not optional; it’s essential.”