Business
JM | Jun 10, 2021

Oliver McIntosh steps down as CEO of SportsMax

Al Edwards

Al Edwards / Our Today

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Oliver McIntosh, who transformed SportsMax into a major sports cable network in the Caribbean, is to step down from the company he helped to found back in 2002.

Our Today understands that he will be replaced by SportsMax’s longstanding CFO, Nick Matthews.

McIntosh, a former director of Red Stripe, worked for over a decade as an investment banker before going into sports television.

Under his tenure, SportsMax saw its content broadcasted to 26 countries and the brand becoming a household name in many Caribbean islands.

The Harvard graduate gave opportunities to many Jamaican media practitioners and ESPN FC’s Alexis Nunes at one time worked as a presenter at SportsMax.

Oliver McIntosh, outgoing president and CEO of SportsMax.

In 2014, Digicel bought a majority stake in International Media Content Limited, the parent company of SportsMax, with McIntosh staying on to run the show as president and CEO.

It has never been disclosed what price Digicel paid for SportsMax. Two years after the acquisition, Digicel demerged the brand Digicel SportsMax with the operation having to market and establish its singular name.

McIntosh brought SportsMax subscribers some exciting and world acclaimed events such as NBA games and European Champions League football.

Oliver McIntosh once explained the rationale behind SportsMax at a Jamaica Stock Exchange Capital Markets Conference saying, “We saw an opportunity to invest in sports for the Caribbean, sport that we can both export to the international market and use to bring investment and tourism into the Caribbean.

“It is really going to take investment from the private sector to support us getting to that level. But in order to do that, we have to create the benefits for the private sector in order to invest in these events.”

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