A United States-based hospitality and lifestyle outfit Palmara LLC is now developing a luxury resort in Negril, Westmoreland, with eyes on constructing similar properties in Kingston and Montego Bay in Jamaica.

Led by entrepreneur and private equity executive Orlando Patrick, Palmara is focused on acquiring and revitalising boutique resorts and lifestyle destinations across Jamaica, the Caribbean, and the United States. The company will brand the flagship luxury resort Palmara Negril, as it aims to turn the property into a world-class destination.

According to Palmara LLC, the construction of the resort will coincide with the development of an international airport in Negril, positioning the property to take advantage of an uptick in tourist arrivals and global connectivity.

“Palmara is more than a hospitality brand—it’s a lifestyle platform designed to showcase world-class Caribbean culture, luxury, and entertainment,” said Patrick, founder and managing partner of Palmara LLC.

“We are creating a family of ventures that includes resorts, cigar lounges, and restaurants, all built with elegance, authenticity, and legacy in mind,” he added.

The Patrick family has a long history of both business and personal ties to Jamaica. As such, this project takes on both a professional and deeply sentimental value for the founder, who is building on a legacy of real estate development and hotel ownership.

Patrick has developed over 2,000 residential and commercial units, and he previously owned hotel assets in both Jamaica and Chicago. The entrepreneur created Palmara as a platform brand under his private equity firm, Patrick Capital LLC, to be the public face of his hospitality ventures.

While focused on the completion of Palmara Negril, the hospitality brand is in the process of being the Palmara Reserve Cigar Lounge—a first-of-its-kind venue in Jamaica that caters to world travellers, business executives, and local patrons alike. The lounge, according to the company, will set a new standard for luxury leisure in Jamaica. Additional Palmara Reserve Cigar Lounges are planned for future locations, including Montego Bay, Kingston, and Atlanta in the USA.