Art
JAM | Feb 6, 2023

Parish residents welcome new Wray Rum murals

/ Our Today

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The beginning of the newly executed Wray & Nephew mural located on Braeton Road in Portmore, St Catherine. The mural highlights landmarks of historical features of the parish including Ackee village, Colbeck Castle and the indigenous people (Artist: Anthony ‘Taozen’ Smith).

The Wray & Nephew White Overproof Rum mural project is now complete in St Catherine, St Elizabeth, and Westmoreland. 

The community beautification project, which launched in 2022 as part of the popular rum brand’s Jamaica 60 endeavours, is still under way and, with four murals complete and 10 parishes remaining, parish residents have already been welcoming the artwork on display.

Excited at the new murals, parish residents have taken to social media to express their delight.

Twitter user @being_Shelly shared a video of the St Elizabeth mural in progress and captioned it: “Happy like pickney pon Sunday morning. The artist is doing an awesome job. Big up NE St Elizabeth.”

‘PRICELESS WORK’

Sharing in the joy of the parish feature was @Donoviene, who eagerly expressed her excitement in a Twitter post, stating: “Watch mi parish love this for us.”

Another Twitter user, @cherrypils100, underlined the value of the mural, ‘Priceless work’, tweeting “Unstoppable” after noting the work being done in St Elizabeth.

The St Catherine mural, located in Portmore, elicited admiration from resident @antoniomundell, who said: “See a Wray & Nephew mural going up in Portmore, shaping up to look nice.”

A segment of the Wray & Nephew mural in Westmoreland featuring the Negril Lighthouse (Artist: Anthony ‘Taozen’ Smith).

J. Wray & Nephew Ltd Marketing Manager Pavel Smith explained the significance of the mural project.

“The Wray & Nephew mural project is a celebration of Jamaicans and the unique cultural offerings in each parish. Each mural represents significant landmarks within each parish and was designed in partnership with the government of Jamaica,” said Smith.

“We are happy that our nationwide mission to inject the beauty of FI WI Culture in communal spaces is being met with enthusiasm. We look forward to the completion of all 14 murals this year. The responses from members of the communities in which the murals have been completed have been encouraging and we are elated at the messaging being well received.”

The mural project continues into Clarendon, Portland, St Ann, and Manchester. These parishes are slated to be completed in the coming weeks. 

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