Pepsi, A Taste of Sumfest, Media Practitioner, Aariana Ming (left) and Choreographer, Aneska Bryan, struck a playful pose at the Pepsi activation, one in a Rasta-toned mesh crop top and black mini skirt, the other in a white crop top, denim shorts, and a red moto jacket, both finishing their looks with sneakers. Photo: Contributed
Pepsi turned up the heat at Reggae Sumfest 2026, giving patrons an unforgettable taste of the festival’s biggest moments. From football-loving fans repping “Football Betta Wid Pepsi” to the style-forward crowd owning every corner of the activation, the energy stayed high all night long, whether sipping an ice-cold Pepsi between sets or posing in front of the iconic branding.
Elsewhere at the booth, OceanSpray brought a different kind of energy to the festival, encouraging patrons to “Take Care of the World Within You.” Amid the music, fashion, and non-stop movement of Sumfest, the brand’s activation offered a refreshing reminder to pause and prioritise wellness, even in the middle of the festivities.
Together, the two brands captured what A Taste of Sumfest is all about: celebration and self-care, side by side, powered by brands that show up for the culture.
A group of friends brought high energy to the Pepsi photo backdrop, striking playful poses in colourful festival fits, including a pink bikini top with an orange fringe skirt, an animal-print two-piece, and all-black leather looks. Photo: Contributed
A close-up of a patron holding an ice-cold bottle of Pepsi against the glow of the Pepsi booth blue-lit signage. Photo: Contributed
Content Creator, Jordan Thompson steps out in a red-and-white plaid shirt and layered crystal chain posed in front of the Ocean Spray display, reaching for a bottle of Pepsi from a table stocked with an assortment of products. Photo: Contributed
A group of patrons snapped a selfie in front of the “Football Betta Wid Pepsi” screen, the group dressed in white and denim, one holding a Red Stripe bucket as they posed together at the activation. Photo: Contributed
Digital Creator, Kadehaj Anderson stuns in a fully beaded silver halter mini dress and matching heels, posing in front of the Ocean Spray backdrop, with the brand’s “Take Care of the World Within You” messaging visible behind her. Photo: Contributor
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