The local beverage industry is getting an additional shot of flavour from the Tropicana brand, with Pepsi-Cola Jamaica bringing the enjoyable brand of drinks to the Jamaican market.

The US$2-million investment of the locally manufactured product is part of the company’s commitment to providing the best products that it has to offer and adding value to Jamaican culture and the society.

“We see where it will be beneficial to all consumers not only health wise but will be a premium beverage accessible at an affordable cost,” said Jose Eduardo Rodriguez, general manager of Pepsi-Cola Jamaica.

According to him, the product contains a greater amount of natural juice with no added artificial sugars, while the recommended selling price is $200 or $220 per bottle.

“Our aim is to, through all our brands, existing, new and future brands, uplift our Jamaican societies and people within. As such, we’ve made a promise to always advocate with an aim of utilising all opportunities presented to us in a way to benefit the country at large,” he continued.

Rodriguez said that while exportation is a part of the overall plan, Pepsi-Cola Jamaica will focus on distributing the Tropicana brand on the local market, first.

Additionally, as part of our commitment to nation building, the Tropicana brand will continue to provide continuous job opportunities to all qualified Jamaicans within other fields relevant to the manufacturing industry.