As the highly anticipated 30th anniversary of the renowned Reggae Sumfest music festival draws near, organisers and sponsors led a massive clean-up in the vicinity of the Catherine Hall Entertainment Complex in Montego Bay last Saturday (June 17).
The exercise, which comes as part of the Sumfest 2023 activities, is in its third year and provides an opportunity for a variety of stakeholders to join in with the entertainment company to clean the space.
As the exclusive non-alcoholic beverage sponsor of the music festival, Pepsi Cola Jamaica’s (PCJ) reengagement for the initiative was met with enthusiasm and team members eagerly supported.
Just under 2,500 pounds of waste and some 937 pounds of plastic was removed from the coastline.
The beach clean-up is a part of a series of activities that will culminate with the staging of the Reggae festival at the entertainment complex in July.
This proactive approach helped set the tone for the upcoming music festival, emphasising the importance of responsible environmental practices, and encouraging festival-goers to adopt similar attitudes throughout the event.
Reggae Sumfest is slated to run from July 16-22 at the Catherine Hall Entertainment Centre in Montego Bay, St James.