Allure’s beach soiree on Heroes’ Weekend had patrons in ‘red hot party mode,’ as the ladies donned eye-catching outfits while the men dressed to impress.

Last Sunday, October 15, all paths led to Plantation Cove Beach for the Smirnoff-sponsored event, which was held under the theme Escape from the Norm. While the early hours of the event showcased mostly afrobeat, the night predominantly belonged to dancehall with DJs Jigga, Laing D, Fyahman, Extatic, and Illusion Sound delivering a string of crowd-pleasing hits.

Laughter and spirited chatter filled the air as the massive crowd danced the night away, leaving them eagerly anticipating the next epic gathering. If you weren’t present at Allure’s beach soiree, then you missed one of the hottest holiday events in St Ann.

Jamaicans from near and far converged, experienced, and happily checked this party off their list of must-attend events.

Our Today brings you the key moments from this unforgettable evening. 

Check out the photos below: