Scores of Johnnie Walker adorers were mesmerised by a euphoric atmosphere of multi-sensory experiences on September 22 at the Clubhouse Brewery inside the Constant Spring Golf Club.

The event was the launch of the premium whiskey brand’s ‘Keeping Walking’ sessions. Looking to establish itself as a culturally vibrant icon, Johnnie Walker organised an unforgettable event that included a high-energy performance by reggae artiste Ras-I and complimentary Johnnie Walker mixes on entry.

Patrons were also taken on a trip to Scotland with an immersive whiskey tasting experience in the theatre-like-set-up sensory cinema led by spirit consultant, Teika Samuda.

The series of activities continue with activations at Di Lot along Constant Spring Road, St Andrew on October 8 featuring a fashion show and ROK Hotel in downtown Kingston on October 22.

Additionally, consumers and whiskey lovers in the western section of the island will also be given an opportunity to indulge on November 5 at Pier 1 in Montego Bay.

For the session’s finale, the brand will be pulling out all the stops with a grand showcase on November 26 featuring some of Jamaica’s biggest and most beloved acts.

The sensory experiences that await patrons at Johnnie Walker’s ‘Keeping Walking’ sessions aim to be unlike any other in Jamaica’s existing creative space.

Coming out of the experience, consumers will be able to indulge in an array of Johnnie Walker mixes which will be made available in over 200 community bars islandwide.

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