Despite some lofty, eye-popping prices ranging from $45 million upwards for the 2025 Porsche 911 Carrera 4GTS T-Hybrid, Porsche Jamaica Senior Sales Executive Rashida Gopie says vehicle sales have been improving since 2022.

On Thursday, the ATL Group launched the 2025 Porsche 911 Carrera 4GTS at its New Kingston office as viewers were left astonished by the high-performance variant of the iconic 911 sports car.

The car features a mono turbo with a new 3.6-litre engine augmented with an electric motor, eliminating the lag of the twin turbo characteristic of its predecessor. Producing around 473 horsepower, the “4” in the name indicates that the car features all-wheel drive, while the “GTS” designation signifies its sport-tuned suspension and other performance upgrades.

At the launch, Gopie told OurToday that Porsche is a niche brand that has steadily improved its presence on Jamaica’s roads.

“We’ve been improving in terms of sale volumes; order demands for 911 have increased since 2022. So, we moved from first-ever selling over 50 units in 2022 to getting closer to 60 in 2024, with us selling for the first time in 2024 four 911s in one month,” she explained.

“So, our pace has been steady, but we’re now looking to do about 70 or 80 for this year. That’s the target that we’re working on,” Gopie pointed out.

“We now recognise that customers are now more interested in the 911s versus, like, the SUV.  We have a lot of traction on the 911s,” she added.

Jamaica has a gross domestic product per capita of US$6,874 in 2024, in terms of purchasing power parity (PPP); however, the figure might not be a true reflection of the entire society.

Jamaica is said to be a country of contrasts with significant wealth coexisting alongside poverty, and so Gopie was not surprised by Porsche’s sales volume in Jamaica despite the high costs of the brand’s offerings.

“Boys and their toys, women and their fun! Nothing surprises me anymore. People buy what they love, people buy what their hearts desire. It’s one of those things,” said Gopie.

Yet, despite competition from a variety of brands available in Jamaica, Gopie says it doesn’t take a lot of convincing for someone to choose Porsche.

“It’s actually a niche brand and, you know, one thing you learn about niche brands with a boutique concept that allows individualisation, people tend to want that,” she explained.

She continued: “We as Jamaicans, are very proud people. We like to be the one that have the only one of this type. So, it’s not a surprise to me. It’s just in our nature, in our culture.”