Homeowners across Jamaica are constantly seeking ways to enhance their living spaces and communities. However, for those seeking paints capable of enduring our unique climate conditions, while providing vibrant, long-lasting colours that reflect their personal style, the search for the perfect solution inevitably leads only to Berger Paints.

As the industry leader and still the best choice on the market, staying true to its tagline ‘Lasting Beauty and Protection’ for all things coatings in Jamaica for over 70 years, it is no surprise that Berger has been rated number one when compared to local, international and regional brands by the United Kingdom-based Paint Research Association (PRA).

Berger’s commitment to quality was recently reaffirmed through a comprehensive benchmarking study
conducted by the PRA, where their dynamic portfolio of paints dominated as best-in-class across a variety of categories.

Berger general manager Dwaine Williams, in a recent interview, emphasised the company’s dedication to perfecting its products over the years.

“The number one rating, though no surprise to us, is a reassuring affirmation that we are doing the right things in investing in our people, processes and infrastructure. Our colour warriors, as I like to call them, have been doing this for a very long time, using the best raw materials, tweaking formulas and delivering no compromise on quality, to produce the absolute best product for our market, made by us…for us” he stated.

The dynamic Berger Paints family portfolio includes household names such as Berger 303, Berger 404, our top-of-the-line Berger Royale for the most discerning of consumers, as well as our value range led by Magicote and the market leading Trowel-On offerings and extensive industrial lines, to name a few.

Berger Weatherproof, Royale and Everglow were some of the brands in the portfolio that emerged as the top performers in eight out of ten categories evaluated in the Paint Research Association’s blind tests, including weatherability, opacity and resistance to fungus and algae. These are key areas that are critical to users, knowing the impact of our tropical climate on coatings if not produced at the highest quality.

This dominance in the benchmarks underscores the company’s unwavering commitment to delivering superior quality paints above all others, tailored to the Caribbean environment.

Williams also noted the distinct preferences of Caribbean consumers when it comes to paint colours, stating, “Caribbean people love colour. So, it is not what you would see on the international market.”

Berger’s colour range extends beyond 20,000 options, so if you dreamt a colour, chances are the company can make it a reality for you at one of its many mixing stations nationally, in your favourite hardware or paint shop, as well as at their six locations island-wide. This insight into local tastes highlights Berger’s focus on catering to the unique needs and preferences of its consumer base.

Looking ahead, Berger Paints is focused on broadening its market presence by targeting increased exports within the region for its highly sought-after products. Their commitment is evident through investment in a state-of-the-art plant, poised to triple the capacity for trowel-on production upon its commissioning in the upcoming weeks.

This strategic move is aimed at enhancing their ability to cater to the needs of both local and regional markets. Furthermore, Berger Paints remains dedicated to ongoing investments in its workforce, facilities and machinery, aiming to accelerate the enhancement and expansion of its product portfolio to meet the evolving demands of the increasingly discerning consumer base.

In closing the interview, Williams mused that, “The key decision you should make when choosing the right paint for your project is whether you want Lasting Beauty and Protection, and only one brand delivers on that promise and has it embedded in its tagline; only one brand was ranked best in class by an acclaimed global paint rating agency; only one brand has been continuously selected the most by our loyal consumers in Jamaica for over 70 years and that brand is Berger!”