
Signs franchise agreement with Juici Patties USA to expand into New York

Durrant Pate/Contributor
Premier Private Equity, which is owned by a group of Jamaican entrepreneurs, is going global in the quick service restaurant (QSR) space, with its foray into the production and distribution of Juici Patties in the Bronx, New York.
This, after having already laid base by its acquisition of 79 KFC and Dairy Queen restaurants in Panama through a consortium, involving Norbrook Equity Partners and Sygnus Deneb Investments earlier this year. Premier Private Equity has now signed a Franchise Agreement with Juici Patties USA, supporting the iconic Jamaican brand’s expansion into New York.

This move by Premier Private Equity is a clear signal of its plans to further its footprint in the QSR space, which holds tremendous untapped value for the Barbados registered private equity investment holding company.
Juci Patti in the ‘Big Apple’

The first Juci Patti New York franchise location in the Bronx is already under construction, marking a new chapter in Juici Patties’ US growth. The Bronx, known for its rich cultural diversity, provides the perfect backdrop for Juici Patties’ continued US expansion.
This new location is expected to cater to the growing demand for Caribbean cuisine, particularly in areas with a vibrant Caribbean community. Portfolio Manager of Premier Private Equity, K’sha White has expressed enthusiasm for the venture saying, “Premier Private Equity is proud to partner with Juici Patties, in bringing a piece of Jamaica to New York. This expansion is about more than business—it’s about sharing our culture and heritage with a new audience.”

Following the success of its Florida locations, Juici Patties is excited to enter the New York market. For his part, Director of Operations for Juici Patties, Daniel Chin says, “Partnering with Premier Private Equity enables us to continue our mission of sharing our authentic Jamaican flavours throughout the United States. The Bronx New York is an opportune place to continue this journey.”
Premier Private Equity and Juici Patties USA are aligned in their vision to introduce Jamaican cuisine to new markets, and both parties are confident this move will strengthen Juici Patties’ presence in the US. Stay tuned for more updates on Juici Patties USA’s New York debut.
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