Augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) are set to take centre stage at SalesCon360’s upcoming Tech Expo, slated for next Wednesday (June 14) at the Jamaica Pegasus Hotel in Kingston. 

In addition to the Tech Expo, SalesCon 360, one of the world’s largest sales and digital marketing conferences, will also include a conference and Business Leaders forum.

The event, which is being held under the theme ‘The Future is Now! “Rethink your Digital Strategy’,  aims to equip conference participants with tangible knowledge and practical skills that will revolutionise the way they use technology in sales, marketing, business operations and their daily lives. The tech expo will showcase the diverse range of technologies that can be used in personal and professional spaces.

Crucial topics to be discussed at the event include the forthcoming Data Protection Act, which will take effect on December 1. Others include social media and networking, influencer marketing, email marketing, content and video marketing, video marketing, programmatic and metaverse advertising, voice search and search engine optimisation (SEO).

Erica Mckenzie, organiser for the event and CEO of Creative Brands & Concepts, says although SalesCon360 is geared towards marketing and sales professionals, the public also has a lot to gain from the event. Patrons will have the opportunity to explore and engage with the latest innovations, including AR, VR, AI.

Through informative sessions and practical demonstrations, attendees will gain a deeper understanding of how these tools can be integrated into their operations to drive growth and success.

Patrons can also look forward to an AI 2.0 Robotics costume after-party where persons will transform their image using AI.

Mckenzie is encouraging the public to take advantage of this opportunity and embrace the future.

“Those interested in delving deeper into AI will find ample opportunities for learning and understanding at our tech expo. We are not simply showcasing AI; we are also conducting informational sessions. It is crucial for everyone to attend and become actively involved in this massive movement. Do not assume that it does not impact you. Just as we advised before COVID, do not wait for a problem to arise before seeking knowledge. Often, fear stems from a lack of information and the unknown. It’s time to remove the veil. Join us in this educational journey. Bring your entire family, even the youngest members, to the experts. Come and learn together,” she said.

Mckenzie says alongside extensive networking opportunities, attendees will have the unique opportunity to learn from those who have already succeeded in the ever-changing technological landscape.

“I am incredibly thrilled about our lineup of speakers as each of them brings a unique perspective. I’m especially excited for Jared Yellin’s session. If you own a tech business and are eager to learn how to scale and grow it, we have a special focus on helping technology companies expand even beyond the conference. It’s an incredible opportunity to network with an expert who will explore strategies for transforming tech businesses in Jamaica into multi-billion dollar enterprises. The magnitude of this opportunity cannot be overstated, and it would be a disservice not to share this event with others. It truly has the potential to be a game changer,” she shared.

Since its inception in 2018,  SalesCon360 has consistently attracted a diverse range of participants, including 150 speakers and over 10,000 attendees from more than 120 countries. The upcoming 2023 event promises to be equally remarkable, incorporating varied global trends as a part of its international digital transformation summit.